From the Site
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Mercury Carves A Post-Rock Path Through Dystopia in "Swarm the Hive Mind"
November 23, 2024
Built on a post-rock foundation of swirling, gauzy noise, the song strikes a rebellion against the status quo.
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Ethel Cain Returns With the Haunting "Punish," Announces 'Perverts' Project
November 4, 2024
Cain has released her latest stroke of genius, “Punish,” a nearly-seven minute single.
Brooke Alexx's "Big Mouth" Is a Gutsy and Genuine Debut
October 7, 2024
Told through the most delectable of ear candy melodies, Alexx turns sitcom-worthy stories into a powerhouse of modern pop.
COIN's 'I’m Not Afraid of Music Anymore' Signals a New Chapter of Their Artistry
September 13, 2024
'I’m Not Afraid of Music Anymore' holds a kaleidoscopic range—in genres, sounds, and confessional feelings.
Catie Turner's "Friends" Is a Campfire Tale of Mixed Signals
August 30, 2024
“Friends” copes with betrayal through comedy in this era-launching track.
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young friend Keeps It Casual in "boyfriend material"
August 30, 2024
With the fear of commitment disguised as overconfidence, “boyfriend material” is all the sexiest parts about your most aggravating Hinge match.
Orla Gartland and Declan McKenna Team Up for the Boisterous “Late to the Party”
August 28, 2024
“‘Late To The Party’ is a big old bratty song about resenting the baggage that you inherit when you love someone and yearning for a time when we were all a blank slate.”
![Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c06260-1724883980.jpg)
Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]
August 28, 2024
HEXED has a lifespan rich with love, betrayal, and the full spectrum of emotions between, soundtracked by lilting pop sensibilities.
![Joe P Transforms the World Around Him Into 'Garden State Vampire' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joe-p-garden-state-vampire-1724776010.jpg)
Joe P Transforms the World Around Him Into 'Garden State Vampire' [Q&A]
August 27, 2024
We delve into the album’s unorthodox writing process and his inspirational outlook on being a musician who’s “making it.”
Mk.gee Drifts Gently Into the Atmospheric Haze of "Lonely Fight"
August 26, 2024
Mk.gee’s laced his sound with something singular, an instinct entirely his own.
Searows' "martingale" Is a Haunting Meditation on the Pieces That Form Us
August 26, 2024
Much of Searows' deeply beautiful music traces throughlines between aging, belonging, love, and purpose.
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Gigi Perez's “Sailor Song” Sees the Rising Star Yearning in the Eye of the Storm
July 29, 2024
TikTok yearners at large have been begging for “Sailor Song” since it was teased earlier this spring.
Ahead of Debut Album, Paris Paloma Basks in the Entrancing, Ominous Flame of "the warmth"
July 22, 2024
Epitomizing Paloma’s poetic tongue and singular folk style, “the warmth” exists in the hushed tones and epiphanies of living light
Clairo Puts Us Under Her Spell in 'Charm'
July 15, 2024
Clairo bottles up authenticity and pours it into a project rife with soft-spoken lust and resolve.
Dasha's "Didn't I" Is a Pop-Country Treasure
July 12, 2024
“Didn’t I” is a moment of inner turmoil captured in a twangy earworm of a song.
New Podcast Episode: The Warning Are Hungry on Latest Album "Keep Me Fed"
July 2, 2024
The Warning, a rock-fusion trio of badass sisters, sit down for an episode “Chef’s Choice.” This week we dig into their feast of a new album, 'Keep Me Fed.'
Olivia O'Brien's 'love & limerence' Is a Re-Introduction to This Vulnerable Rising Star
June 24, 2024
'love & limerence' is a testament to the ever-exciting journey of getting to know yourself.
Sarah Kinsley Pens a Bittersweet Goodbye in “Last Time We Never Meet Again,” Announces Debut Album 'Escaper'
June 24, 2024
“Last Time We Never Meet Again” beautifully balances soaring, heartfelt songwriting and wistful, longing sentiments.
9 LGBTQIA+ Artists to Listen to This Pride Month and Every Day
June 20, 2024
Celebrate Pride as we highlight a small handful of our favorite LGBTQIA+ artists.
Mercury Explore a Voyage of Grief in Three-Track Release and Short Film
June 18, 2024
Visually and sonically, this release is a triumph of alternative music, and a beautiful representation of mercury’s artistry.
Meet Liana Flores, Bossa-Pop's Latest Flower in Full Bloom
June 11, 2024
Only three singles into her debut album, Flores has already charmed us into loving her ethereal world.
Maya Hawke Puts Forth the Most Honest Version of Herself in 'Chaos Angel'
June 4, 2024
'Chaos Angel' is the truest pinnacle of the musician and actor’s artistry.
Joe P Releases Long-Awaited "Birthday Baby (The Girl with No Smile)," Announces Debut Album
June 3, 2024
"Birthday Baby" is heavy and light all at once.
Gigi Perez's “Sailor Song” Sees the Rising Star Yearning in the Eye of the Storm
July 29, 2024
TikTok yearners at large have been begging for “Sailor Song” since it was teased earlier this spring.
![yung kai on C-Dramas, His Breakout Single "Blue," and More [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yung-kai-interview-1736535828.jpg)
yung kai on C-Dramas, His Breakout Single "Blue," and More [Q&A]
January 14, 2025
"I tried my best, you know, and somehow I'm here."
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.
Chappell Roan Presents a Stirring "Kaleidoscope" of Budding Romance in New Single
April 3, 2023
“Realizing I was in love with my best friend was the most dangerous moment of my life."
Meet flyingfish, the 15-Year-Old Exploring the Unknown in 'the way night falls'
October 18, 2023
flyingfish’s artistry paints a portrait of raw, unbridled discovery in motion.
Meet Henry Morris, the Artist Reinventing Himself Under a Dreamlike Guise
January 17, 2024
Morris's music unwraps like a divinely wrapped package—romantic but deadly.
Meet Devon Again, the Alt-Pop Renegade Charting Her Own Path Forward
March 15, 2023
Devon Again creates art that isn’t made for the clout of uniqueness but is overwhelmingly unique nonetheless.
Paris Paloma Gives a Voice to Feminine Rage in "labour"
March 27, 2023
The UK-based artist is cultivating a uniquely compelling sound from the threads of mythology and history.
Del Water Gap’s “All We Ever Do Is Talk” is a Yearning Look At His Impending Album
July 5, 2023
Del Water Gap has mastered the art of casual cinematic flair,
Petey's 'USA' Is a Coming-of-Rage Marvel
September 26, 2023
In 'USA,' the internet sensation and indie rock artist fully embraces the minute existentialism of adulthood.
The Beaches Embrace the Pain of Being Alone in "What Doesn’t Kill You Makes You Paranoid"
August 25, 2023
"'What Doesn’t Kill You Makes You Paranoid' is a song about feeling intense anxiety after a breakup."
Meet Hannah Cole, the Indie Artist Capturing the Quiet Rage of a Supernova in 'Big Bite'
July 10, 2023
Cole infuses her textured lyrics with an enthralling tinge of melancholic resentment.
Nemahsis' “i wanna be your right hand” Proves Her Unmatched Pop Potential
February 27, 2023
“i wanna be your right hand” turns an exciting new corner for Nemahsis.
Bruno Major Re-Introduces Himself With "We Were Never Really Friends"
May 5, 2023
“We Were Never Really Friends” reintroduces us to the lush landscape of Bruno Major’s songwriting, laden with fresh foliage after the artist’s 3 year hiatus.
Jade LeMac on Toxic Relationships, Joke Songs, and 'My Life With the Walter Boys'
February 6, 2024
19-year-old LeMac is taking the pop world by storm with her confessional storytelling and biting tracks.
Searows' "martingale" Is a Haunting Meditation on the Pieces That Form Us
August 26, 2024
Much of Searows' deeply beautiful music traces throughlines between aging, belonging, love, and purpose.
Petey Gives Himself Over to an Enthralling Emotional Deluge in "I'll Wait"
July 11, 2023
The single arrives alongside the news of the artist's forthcoming album, 'USA.'
quannnic's 'Stepdream' Is a Melancholic Yet Hopeful Testament From a Budding Cult Icon
November 13, 2023
quannnic seems poised to leave a lasting legacy in the noise scene and beyond.
Matilda Mann's "The Day That I Met You" Arrives Like a Kind Stranger
February 27, 2023
Mann’s sound is fluid and driven by emotion, never settling in one style for too long.
![Bruno Major Takes Us Through The Making of His Album, 'Columbo' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bruno_major-_credit-_neil_krug-1690950302.jpg)
Bruno Major Takes Us Through The Making of His Album, 'Columbo' [Q&A]
August 2, 2023
We had the chance to sit down with Bruno Major and talk about his album "Columbo": everything from releasing music for the first time in years to the word "banger".
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Meet PrettyUgly, the Next It-Band of Alternative Pop Fusion
January 27, 2024
The LA-based alternative band merges powerhouse frontwoman vocals with an indie-fusion of sounds to create genre-bending pop-rock earworms.
Benson Boone's “Slow It Down” Highlights the Breakout Artist's Still Untapped Depths
March 25, 2024
With each new song, listeners learn a new side to Boone, both musically and personally.
Leith Ross' "Music Box" Will Send You Down an Amber-Hued Nostalgia Trip
April 25, 2023
“Music Box” is a testament to Ross’ signature world of cinematic indie-folk.
Valley Carves Out a Tender Bit of Closure in "Good, but not together"
March 3, 2023
Skip the 'closure' conversation with your ex and put on Valley’s latest single instead.
Mk.gee Drifts Gently Into the Atmospheric Haze of "Lonely Fight"
August 26, 2024
Mk.gee’s laced his sound with something singular, an instinct entirely his own.