From the Site
![Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kian-ones-to-watch-2_1560270330.jpg)
Let KIAN Shatter Your Self-Consciousness With "Summer Insecurity" Live [PREMIERE + Q&A]
May 9, 2019
KIAN is taking airwaves by storm with his luscious alternative stylings drizzled with hip hop, soul, and R&B.
Author:
Alissa Arunarsirakul
![BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baum-fuckboy-ones-to-watch.jpg)
BAUM Breaks Down Gender Stereotypes With "Fuckboy" Anthem [Q&A]
May 8, 2019
"I'm just sick of the assumption that since I'm a woman I'm incapable of wanting something casual."
Author:
Alissa Arunarsirakul
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
Author:
Alissa Arunarsirakul
![Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-lee-ones-to-watch-2.jpg)
Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]
May 8, 2019
+ Catch Jacob Lee on his 'Conscience' tour this summer!
Author:
Alissa Arunarsirakul
![Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jeremy-zucker-chelsea-cutler-ones-to-watch-5.jpg)
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Author:
Alissa Arunarsirakul
![Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch-5.jpg)
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
Author:
Alissa Arunarsirakul
![Rhye Rediscovers His Undying Love for Atmospheric Pianos with "Needed"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rhye-ones-to-watch.jpg)
Rhye Rediscovers His Undying Love for Atmospheric Pianos with "Needed"
May 3, 2019
"It's about that deeper yearning to be needed by someone you love, to feel that sense of purpose."
Author:
Alissa Arunarsirakul
![Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-rose-ones-to-watch.jpg)
Baby Rose Steps In as the New Voice of R&B with 3 Soulful Ballads [NEW ARTIST DISCOVERY]
May 3, 2019
"Borderline," "Mortal," and "Sold Out," are only glimpses of what's coming next from the magnificent Atlanta-based songstress.
Author:
Alissa Arunarsirakul
![Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fletcher-ones-to-watch.png)
Get Over Your Nasty Breakup with FLETCHER's Breathtaking Performance of "Undrunk"
May 2, 2019
Compared to the studio version of "Undrunk," this stripped-down rendering allows FLETCHER to spiritually connect with her audience on a deeper level.
Author:
Alissa Arunarsirakul
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
Author:
Alissa Arunarsirakul
![NIKI's "lowkey" Is a Neo-R&B Ode to Authentic Relationships](https://s3-us-west-2.amazonaws.com/onestowatch-v2/niki-lowkey-ones-to-watch.jpg)
NIKI's "lowkey" Is a Neo-R&B Ode to Authentic Relationships
April 24, 2019
NIKI is 88rising's first female breakout star.
Author:
Alissa Arunarsirakul
![FINNEAS Relives Heartbreak in Cinematic "Break My Heart Again" Video](https://s3-us-west-2.amazonaws.com/onestowatch-v2/finneas-ones-to-watch-5.jpg)
FINNEAS Relives Heartbreak in Cinematic "Break My Heart Again" Video
April 22, 2019
Being the hopeless romantic he is, 21-year-old FINNEAS is no stranger to broken hearts.
Author:
Alissa Arunarsirakul
![Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginger-root-ones-to-watch_1559667469.jpg)
Ginger Root's Aggressive Elevator Soul Makes for Great "Weather" [PREMIERE + Q&A]
June 4, 2019
Blending together the charismatic nature of Toro y Moi and the intricate instrumentals of Vulfpeck, Ginger Root is breaking into the music world one irresistible single at a time.
Author:
Alissa Arunarsirakul
RICEWINE Is Navigating His Way Through "Selfluv" [Q&A]
March 11, 2020
"If you're not at peace with yourself, you will never find happiness in someone else..."
Author:
Alissa Arunarsirakul
![Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.jpg)
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Author:
Alissa Arunarsirakul
![LÉON's Debut Album Is Filled With Infectious Indie-Pop Anthems](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leon-ones-to-watch-5.jpg)
LÉON's Debut Album Is Filled With Infectious Indie-Pop Anthems
March 2, 2019
LÉON is ready for the limelight.
Author:
Alissa Arunarsirakul
![LÉON Shares a Complicated Love Story in "You And I" Ahead of Album & Tour Launch](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leon-ones-to-watch-2.jpg)
LÉON Shares a Complicated Love Story in "You And I" Ahead of Album & Tour Launch
February 1, 2019
"I want people to listen and relate."
Author:
Alissa Arunarsirakul
![Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jac-ross-ones-to-watch_1578673933.jpg)
Jac Ross' "It's Ok To Be Black" Is a Track and Message Everyone Needs to Hear [First Look + Q&A]
January 10, 2020
"It's a celebration of perseverance and success. It's my remedy to people to be comfortable in your skin."
Author:
Alissa Arunarsirakul
![Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/johnny-utah-ones-to-watch_1558028150.png)
Indie-Funk Master Johnny Utah Chases His "Honeypie" in Lighthearted Video [PREMIERE]
May 16, 2019
You're about to fall madly in love with Johnny Utah, or at least his sensational talent for crafting infectious funky pop.
Author:
Alissa Arunarsirakul
![Canadian Badass Ruby Waters Leaves Her Troubles Behind with "Last Cigarette"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-ones-to-watch-9_1558727240.jpg)
Canadian Badass Ruby Waters Leaves Her Troubles Behind with "Last Cigarette"
May 24, 2019
+ Check out Waters' sneak preview of "Last Cigarette" live at our recent "Northside Sessions" showcase.
Author:
Alissa Arunarsirakul