From the Site
![UMI Lets Her Inner Child Run Free in "whatever u like"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/umi-whatever-u-like_1651523591.jpg)
UMI Lets Her Inner Child Run Free in "whatever u like"
May 2, 2022
"whatever u like" is the perfect soundtrack for sunnier days and minimal responsibility.
Author:
Jazmin Kylene
![Kokoroko Makes Music to Revitalize the Soul [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/KOKOROKO-interview_1651165028.jpg)
Kokoroko Makes Music to Revitalize the Soul [Q&A]
April 28, 2022
Listening to Kokoroko makes you feel held and cared for, revitalized yet at full ease.
Author:
Jazmin Kylene
![PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True](https://s3-us-west-2.amazonaws.com/onestowatch-v2/willow-pinkpantheress-where-you-are_1651075385.jpeg)
PinkPantheress and Willow's "Where you are" Is a Melancholic Dream Come True
April 27, 2022
The long-awaited viral TikTok tease is finally here.
Author:
Jazmin Kylene
![Thavoron Comes of Age in "18"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Thavoron-18_1651076637.jpg)
Thavoron Comes of Age in "18"
April 27, 2022
Thavoron writes the words every tired heart has longed to speak.
Author:
Jazmin Kylene
![redveil Comes For His Crown in the Impeccable 'learn 2 swim'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/redveil-learn-2-swim_1650555208.jpeg)
redveil Comes For His Crown in the Impeccable 'learn 2 swim'
April 21, 2022
Independent. Self-Produced. Self-Released. redveil is up next.
Author:
Jazmin Kylene
![Omar Apollo Cements His Star Power With 'Ivory'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/omar-apollo-ivory_1649446064.png)
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
Author:
Jazmin Kylene
![Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lauren-sanderson-tongue-tied_1649096139.jpeg)
Lauren Sanderson Sounds More Self-Assured Than Ever on the Biting "Tongue Tied"
April 4, 2022
"smoke-a-joint-on-the-highway, make-out-at-a-redlight" energy.
Author:
Jazmin Kylene
![Yves Jarvis Delivers a Synesthetic Experience With "Bootstrap Jubilee"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yves-jarvis-bootstrap-jubilee_1648138366.jpeg)
Yves Jarvis Delivers a Synesthetic Experience With "Bootstrap Jubilee"
March 24, 2022
What do you get when you paint words with flowers and squeeze sounds out of hysteria?
Author:
Jazmin Kylene
![Felix Ames Is an Artist in Full Bloom](https://s3-us-west-2.amazonaws.com/onestowatch-v2/felix-ames-spf_1647022074.jpg)
Felix Ames Is an Artist in Full Bloom
March 11, 2022
Ames' music is akin to the faint background of a barbecue buzzing with life and laughter.
Author:
Jazmin Kylene
![Nilüfer Yanya Solidifies Her Indie Rock Reign With 'PAINLESS'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nilufer-yanya-painless_1646413068.jpeg)
Nilüfer Yanya Solidifies Her Indie Rock Reign With 'PAINLESS'
March 4, 2022
<i>PAINLESS</i> is melancholic, it's alive, it's the lovechild of all that is beautiful and hideous.
Author:
Jazmin Kylene
![Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From](https://s3-us-west-2.amazonaws.com/onestowatch-v2/snow-wife-american-horror-show-1692206615.jpg)
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
Author:
Jazmin Kylene
![ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”](https://s3-us-west-2.amazonaws.com/onestowatch-v2/thxsomch-spit-in-my-face-1667930155.jpeg)
ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”
November 8, 2022
ThxSoMch is building a home for longing hearts.
Author:
Jazmin Kylene
![Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yung-gravy-betty-1654874112.jpg)
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Author:
Jazmin Kylene
![Meet Brenn!, the King of the South Bringing an Infectious Innocence to Folk Pop](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brenn-new-artist-discovery-ones-to-watch-1683041960.jpg)
Meet Brenn!, the King of the South Bringing an Infectious Innocence to Folk Pop
May 2, 2023
With each new single, Brenn! is demanding his dreams into reality.
Author:
Jazmin Kylene
![Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-guidnce-new-artist-discovery-1691688290.jpeg)
Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era
August 10, 2023
No Guidnce touches upon every cornerstone of romance—the yearning, the mourning, the floating, and the falling.
Author:
Jazmin Kylene
![hemlocke springs' "girlfriend" Introduces Us to a Musical Fantasy in Full Bloom](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hemlocke-springs-girlfriend-1667414718.jpg)
hemlocke springs' "girlfriend" Introduces Us to a Musical Fantasy in Full Bloom
November 2, 2022
With fans ranging from Bella Hadid to Grimes, it would be an understatement to say hemlocke springs is up next.
Author:
Jazmin Kylene
![zevia Reveals Her Saddest Song Yet With "pain's my only home"](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zevia-pains-my-only-home-1673288411.jpg)
zevia Reveals Her Saddest Song Yet With "pain's my only home"
January 9, 2023
Zevia is one of the most honest vocalists out there.
Author:
Jazmin Kylene
![Meet Chenayder, the Breakout High School Artist Crafting an Indie Pop Dream in 'Blue Oblivion'](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chenayder-blue-oblivion-1685143296.jpg)
Meet Chenayder, the Breakout High School Artist Crafting an Indie Pop Dream in 'Blue Oblivion'
May 26, 2023
At only 16, bedroom pop newcomer Chenayder is making a name for herself.
Author:
Jazmin Kylene
![INJI's "MADELINE" Is For the Gals and Chaotic Nights Out](https://s3-us-west-2.amazonaws.com/onestowatch-v2/inji-madeline-1662447828.jpg)
INJI's "MADELINE" Is For the Gals and Chaotic Nights Out
September 6, 2022
“MADELINE” is NYC club culture synthesized.
Author:
Jazmin Kylene
![Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cleffy-new-artist-discovery-1707328308.jpeg)
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
Author:
Jazmin Kylene