From the Site
UMI's 'talking to the wind' Is a Sonic Salve For the Soul
January 22, 2024
"All the songs on this project feel like the wind to me. They give me the same feeling of peace and clarity."
MICHELLE Finally Lets Go in the Dreamy and Bittersweet “NEVER AGAIN”
January 16, 2024
“NEVER AGAIN” contains all the sorrow and beauty found in letting go.
UMI and V of BTS Share a New Year's Gift With "wherever u r"
January 5, 2024
A poem every prose, “wherever u r” asks nothing more from you than surrender.
Meet Jersey, the French DJ Duo You've Been Searching For
January 4, 2024
With a Fred Again.. co-sign and a host of viral TikTok videos, it's easy to see the hype surrounding Jersey.
Meet horsegiirL, the Equine Producer Making Club Music For the Barbie Horse Adventure Girls
December 12, 2023
“I’m just a girlie from the barn that is increasingly enjoying city life and the world of fashion.”
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
Channel Tres Sets the Dancefloor Ablaze With "Walked In the Room"
December 11, 2023
A new era begins for the visionary artist.
Artemas Just Wants You to Feel Something
December 4, 2023
Dark pop just got a few shades darker with Artemas’ sound.
greek Confesses He Will Always Be “THERE FOR YOU”
December 1, 2023
“THERE FOR YOU” is a poem that kisses the uncertainty of uncertainty.
Ryder and Skepta Embark on an Emotional Journey Over the Course of '48 Hours'
November 29, 2023
“My focus is on the emotion, how it makes the listener feel.”
Katherine Li Leans Into the Subtle Art of Storytelling in 'Isn't It Obvious'
November 21, 2023
'Isn’t It Obvious' is an ode to the recovering overthinkers and overlovers.
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
PinkPantheress Ascends to New Heights in 'Heaven knows'
November 10, 2023
PinkPantheress has cemented her slot in the pop trinity.
INJI Gets the Dancefloor Moving and the Joy Flowing in "BELLYDANCING"
November 7, 2023
“The mission of my music is just to make you a little happier, a little smilier than 3 minutes prior."
AG Club Breaks Free in 'WE'RE ALL BRODIES*'
November 6, 2023
There’s something contagious about the way that AG Club lives in their authenticity.
Cruza Confront Their Paranoia in 'Paranoia Pack'
November 3, 2023
Cruza’s allure is informed by the fact that there’s no other artist that sounds even remotely like them.
Mariah the Scientist Solidifies Her Growing R&B Reign in 'To Be Eaten Alive'
October 31, 2023
We’re introduced to all the shades of Mariah the Scientist on her third studio album.
Free Party Embark on a New Era in "DND"
October 27, 2023
Free Party is not interested in sounding like other acts, but rather, honing the sound emerging from the DMV.
Berhana Scores a Vivid Ode to the Immigrant Story in 'Amén (The Nomad’s Dream)'
October 26, 2023
'Amén (The Nomad’s Dream)' is a journey through love, identity, and coming home to a new belief system.
ivri Traverses Otherworldly Sounds and Feelings in 'the star factory'
October 24, 2023
'the star factory' is an emotional reckoning
Enigmatic Artist BADMIND Emerges From the Shadows With Debut Single "redemption"
October 18, 2023
Next to nothing is known about BADMIND.
Ivan Cornejo Delivers a Pain-Stricken Ballad in “Donde Estás”
October 16, 2023
Though he’s barely 19, it's little surprise Cornejo is being hailed as the next big thing in Latin music.
PinkPantheress Conjures a Bittersweet Daydream in "Capable of Love"
October 16, 2023
Effervescent and faithfully committed to Y2K culture, PinkPantheress' latest single arrives as yet another glimpse into her inimitable craft.
Omar Apollo Sheds His Skin in the Crystalline ‘Live For Me’
October 9, 2023
'Live For Me' has officially landed and as expected, it’s better than we expected.
DPR IAN Turns Madness Into Art in ‘Dear Insanity…’ EP
October 9, 2023
DPR IAN cuts no corners on quality, storytelling, nor the intricate art of building a universe.
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
ThxSoMch Makes a Dark, Intoxicating Breakthrough With “SPIT IN MY FACE!”
November 8, 2022
ThxSoMch is building a home for longing hearts.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Meet Brenn!, the King of the South Bringing an Infectious Innocence to Folk Pop
May 2, 2023
With each new single, Brenn! is demanding his dreams into reality.
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
Meet Jersey, the French DJ Duo You've Been Searching For
January 4, 2024
With a Fred Again.. co-sign and a host of viral TikTok videos, it's easy to see the hype surrounding Jersey.
Coco & Clair Clair's 'Sexy' Sees Two Best Friends Crafting a Digital Pop Star Dream
November 7, 2022
Declaring their superstardom over “RuneScape-type beats,” the internet-bred duo delivers an album for Gen Z and beyond.
Meet No Guidnce, the London Group Resurrecting the '90s R&B Boyband Era
August 10, 2023
No Guidnce touches upon every cornerstone of romance—the yearning, the mourning, the floating, and the falling.
zevia Reveals Her Saddest Song Yet With "pain's my only home"
January 9, 2023
Zevia is one of the most honest vocalists out there.
Meet Chenayder, the Breakout High School Artist Crafting an Indie Pop Dream in 'Blue Oblivion'
May 26, 2023
At only 16, bedroom pop newcomer Chenayder is making a name for herself.
hemlocke springs' "girlfriend" Introduces Us to a Musical Fantasy in Full Bloom
November 2, 2022
With fans ranging from Bella Hadid to Grimes, it would be an understatement to say hemlocke springs is up next.
NIKI's "Blue Moon" Conjures a Story of Love and Heartbreak Written in the Stars
June 24, 2024
"It’s about the deepest and rarest of loves we might stumble upon (once in the bluest of moons, if we’re lucky)."
INJI's "MADELINE" Is For the Gals and Chaotic Nights Out
September 6, 2022
“MADELINE” is NYC club culture synthesized.
Meet ivri, the Soft-Spoken Indie Artist Worming Her Way Into Our Brains and Hearts
August 21, 2023
Soundtracking solemn nights and the haunting of our own looming shadow, ivri is a champion for the lonely and wistful.
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
Meet skaiwater, the Internet-bred Producer and Artist With No Ceilings in Sight
October 19, 2022
skaiwater is walking the path digital-age artists like Lil Uzi Vert and Lil Nas X have set ablaze.
The Marías' "Lejos de Ti” Speaks to the Painful Chill of an Absent Lover
April 8, 2024
The Marías consistently manage to speak to the weight of love from every angle and perspective.
Montell Fish's "Hotel" Is a Haunting, Hypnotic Affair
September 16, 2022
Melancholic and lucid, “Hotel” sees the distinctive artist making the most of his otherworldly talents.
Cuco's 'Pendant' Is a Psychedelic Dedication to His Late Grandfather
December 9, 2022
"I felt like I had to finish the song for him."
![Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d4vd-interview-ones-to-watch-1664903523.jpg)
Meet d4vd, the Gamer Turned Accidental Breakout Star [Q&A]
October 4, 2022
"Every single genre is my artistry, I never had to come out of a box. It’s all me."
Q's "Stereo Driver" Is a Nostalgic, Intergalactic Venture
September 26, 2022
It’s all too easy to get lost in the kaleidoscope of Q’s sound.
The Marías Happily Destroy Us All Over Again With "If Only" and "No One Noticed"
May 7, 2024
The Marías continue to drown in their deep ocean blues.
Meet Highlyy, the UK Breakout Act We've Been Waiting For
November 29, 2022
From repping Essex all the way to Congo, Highlyy is for the people.
Meet April June, the Artist Making Music For Those Who Love as Deeply As They Mourn
February 15, 2023
The UK artist's music contains both the trenches of heartbreak and the euphoria of newly bloomed romance.
![Meet Rae Khalil, the Rising R&B Star Who Is Staying True to Her Art [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rae-khalil-interview-1712768316.jpeg)
Meet Rae Khalil, the Rising R&B Star Who Is Staying True to Her Art [Q&A]
April 10, 2024
"Even if everyone else doesn’t like it, if I rock with it, then I’ve done my job."