From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Isaia Huron's "Somehow I Knew" Is an Incredible Vocal Display
December 17, 2020
Nashville R&B artist Isaia Huron has built up a following through self reflexive songwriting and a smooth vocal performance.
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.
Huddy Attempts to Heal After Heartbreak in "Slowly Healing"
February 24, 2023
"Slowly Healing" sees Huddy at his rawest, most vulnerable yet.
![Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ruby-waters-live-ones-to-watch_1558475943.jpg)
Ruby Waters - "Last Cigarette" [Live + Interview] | Northside Sessions
May 21, 2019
Performing her yet-to-be released single "Last Cigarette," Waters illustrates that her alternative-songwriting talents & moving vocals are the real deal.
![Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/troi-irons-ones-to-watch.png)
Troi Irons Is Reviving Alternative Rock with Electrifying "Strangers" [PREMIERE]
March 7, 2019
Influenced by Alanis Morissette, The Dead Weather, and Shirley Manson, Irons is pushing for an innovative renaissance of genre-bending rock.
iDKHOW - "Choke" | Live From The Rooftop Presented by The Noise
March 13, 2019
If you haven't quite grown out of your pop-punk phase (don't worry, neither have we), we have just the thing for you.
The Regrettes Reminds Us the Future (of Punk) Is Female
September 26, 2019
Bummed over the current state of gender politics? Maybe you just need to check out a The Regrettes show.
Janna Jamison Wants You at Her Twisted Tea Party in "Invitation To A Beheading"
May 21, 2021
Inspired by the Vladimir Nabokov novel, "Invitation To A Beheading" revels in its left-field influences.
Peter McPoland’s 'PIGGY' Finds Beauty in the Discomfort
August 15, 2023
“My whole purpose is to make art. I just try to be a vessel for it to come out past all of the overstimulation and noise on the internet.”
THE Peach Tree Rascals Interview
April 9, 2020
We spent the day painting in the backyard with anti-pop's most promising new collective.