From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Innovative Rocker grandson Has No Need to "Apologize"
February 1, 2019
"I first began working on this back in 2016 without a song out, broke and lost, for all the grandkids I hoped one day to meet, to tell the world we will not apologize for who we are."
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
Poptropicaslutz! Release High-Octane Single Alongside 'Face For The Radio' Debut Album Announcement
July 17, 2023
"Come pick apart our new single or put your money where your mouth is and show us what lengths you'd go to to make a name for yourself."
glaive Does a Victory Lap With 'old dog, new tricks'
January 27, 2022
Breakout hyperpop star glaive has shaped the genre in his image.
Sonic Songstress Kacy Hill Returns With "Frog Rinse"
December 12, 2023
Arriving as her first single in over two years, "Frog Rinse” focuses on challenging the listener’s ear.
Ayleen Valentine's “ask nicely” Is a Hypnotic, Bewitching Plea
February 16, 2024
“ask nicely” is a release of pent-up confusion and frustration with an essential touch of softness.
Jagwar Twin Announces Headlining Tour and It's been a "Long Time Coming"
June 5, 2019
You heard me right, you can now see the artist's hypnotizing music light up a stage near you across the west and east coasts.
Deb Never Shares a Little Piece of Heartbreak in “Momentary Sweetheart”
February 18, 2023
Deb Never’s “Momentary Sweetheart” is the rage room of breakup anthems
Chloe Lilac Whisks Up a Feverish Pop Punk Dream in 'DOUCHEBAG'
August 31, 2020
In her sophomore EP, Lilac harnesses a frenetic energy that is readily familiar yet wholly her own.
Highway Teams Up with jetsonmade and Ye Ali on "Another Plane"
February 12, 2021
Seattle native, Highway, has been putting out music at an incredibly prolific rate, but not at a sacrifice for quality.