From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
![VC Pines' ‘Viole(n)t Colour’ EP Is the Soft Behind Rough Edges [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1748986943.jpg)
VC Pines' ‘Viole(n)t Colour’ EP Is the Soft Behind Rough Edges [Q&A]
June 3, 2025
We chatted with the South London artist about stretching, burning out, and the potential to be the tallest pine in the forest.
BEL is Manifesting Her Perfect Partner in New Single “Party Tricks”
July 2, 2025
Rising indie-pop artist BEL is ready to embrace everything that comes with the beginning of the perfect relationship and is sharing her dreams in her latest release “Party Tricks.”
ThxSoMch and Flawed Mangoes Evoke a Sonic Memory in "Sound of You Laughing"
July 9, 2025
"'Sound of You Laughing' is both comfort and discomfort."
![Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/our_new_album,“_left_behind”,_is_o_u_t_n_o_w_on_a_l_l_platforms_feels_so_unreal_and_good_to_finally_sh-1754612413.jpg)
Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]
August 8, 2025
Their album, 'Left Behind,' showcases the dynamic of true friends enjoying their creative journey.
EKKSTACY Releases Title Track For Upcoming Album “Forever”
April 1, 2025
EKKSTACY comes into their own with a refreshing perspective on relatable themes seen across his discography.
-1754072209.jpg)
Haute & Freddy Are Hosting a Carnival and You’re Invited
August 1, 2025
With feathery production and Chappell Roan-esque vocal flip, "Sophie" sounds like the moment you catch a glimpse of someone who used to mean everything…and then they vanish.
The Moss Embraces The Importance of Self-Reflection with “Darkness"
August 2, 2025
Enthralling indie rock band The Moss shared their shining release “Darkness.”
![Evening Elephants New EP Is Carefree.... Very [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/e_e_press_photo(3)-1751033230.jpg)
Evening Elephants New EP Is Carefree.... Very [Q&A]
June 27, 2025
We caught up with Evening Elephants for the latest on their release, working with state-of-the-art producers, and more.
The Criticals Chart a New Indie Rock Renaissance in 'Here Comes My Doll'
July 23, 2025
Youthful and buoyant, The Criticals are bringing alternative indie rock back home to itself.
Shunkan Makes Triumphant Comeback After Five Year Break With 'Kamikaze Girl'
May 20, 2025
'Kamikaze Girl' is emo for the next generation.