From the Site
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
YUNGBLUD and Halsey Are Torn Between Love and Hate in "11 Minutes"
February 14, 2019
"Working with Halsey and Travis was a fucking dream - at the end of the day we're all rock kids."
![The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Sunshine-Brothers-Inc.jpeg)
The Sunshine Brothers Inc. Surfs Through Youth Love, Desire, and Escapism in 'Jerry' EP [PREMIERE]
February 13, 2019
A playlist capable of time travel - an '80s summer in your ears all year round.
Calpurnia Stars in Nostalgia-Inducing Weezer Video for "Take On Me"
February 13, 2019
"Calpurnia has covered Weezer in the past and I'm really honored that they asked us to do this."
Sticky Fingers' 'Yours To Keep' Has all the Hallmarks of a Lasting Classic
February 8, 2019
Set to embark on a massive Ones To Watch presented North American tour, new and old fans alike will get to experience a show informed by both an impressive discography and a phenomenal new work.
Lewis Capaldi Inspires Change in Bittersweet "Someone You Loved" Music Video
February 8, 2019
Capaldi hopes to bring awareness to the necessity of organ donors through his partnership with British organ donation charity, Live Life Give Life.
![sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sobhhï-ones-to-watch.jpg)
sobhhï Discusses Branding, Moods, Inclusion, & New Single "facts up / الحين" [Q&A]
February 7, 2019
"For me the success criteria is if fans or people who are listening feel like they're apart of something that's just not music that they hit play, but kind of a world they live in. "
![Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Unknown-1.jpeg)
Bishop Ivy Creates an Eccentric and Nostalgic Experience with 'All Things Temporary' EP [PREMIERE]
February 7, 2019
Newcomer Bishop Ivy beautifully weaves together alternative pop, rock, and electronic to form a new EP that is one of a kind.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
lovelytheband Tour Opener, Flora Cash Shares a Stunning Piano Ballad with "They Own This Town"
February 4, 2019
Flora Cash's forthcoming EP will be released on March 22 and they're supporting lovelytheband on 'the finding it hard to smile.'
Meet flyingish, the 15-Year-Old Exploring the Unknown in 'the way night falls'
October 18, 2023
flyingfish’s artistry paints a portrait of raw, unbridled discovery in motion.
KennyHoopla's "how will i rest in peace if i'm buried by a highway? //" Is Pure Catharsis
February 10, 2020
KennyHoopla is the next wave.
Amira Elfeky Makes Major Label Debut With the Impassioned "Coming Down"
September 15, 2023
"Coming Down is a sonic journey through the depths of passion and intensity."
Meet Cleffy, the Artist Fighting His Demons With Intoxicating, Alternative R&B
February 7, 2024
Honoring themes of loss, grief, and the perils of existing, his alternative R&B is both cathartic and liberating.
Dominic Fike's "Mama's Boy" Is a Nostalgic Rebellion
June 23, 2023
Fike continues his recent string of standout singles with another left-field hit.
![Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise](https://s3-us-west-2.amazonaws.com/onestowatch-v2/my_project(8)-1679327946.jpg)
Scene Queen Calls Out Abuse In Music Industry in Scathing New Single “18+” [Q&A] | The Noise
March 20, 2023
Since her viral hit “Pink Rover” and her breakout EP Bimbocore, Scene Queen continues to prove that she refuses to remain silent and will unapologetically disrupt the status quo stomping on the throat of gatekeepers and misogynists everywhere – all while wearing pink platform boots.
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Sam Fender Presents a Chilling Dystopian Vision in "Play God" Video
January 22, 2019
"'Play God' is set in an alternate dystopian reality that shares similarities with our own world."
Number_i Shoots For the Top of the Charts With "INZM"
August 29, 2024
"INZM" is an adrenaline-laced thrill ride from start to finish.
Chase Atlantic Tackles Mental Health Issues With "STUCKINMYBRAIN"
May 28, 2019
Continuing to build anticipation for their forthcoming album PHASES and headlining tour, the alt-pop trio has dropped yet another infectious new single.
