From the Site
Nxdia Channels Obsession, Sacrifice, and Infatuation in the Intoxicating "Jennifer's Body"
April 24, 2024
"...treating yourself as expendable just to have someone's attention for a while…pretty strange, but humans are, aren't they?"
Author:
Alessandra Rincon
LAUNDRY DAY Begs the All-Important Question in New Single "Why is everyone a DJ?”
April 23, 2024
After regularly going viral, “Why is everyone a DJ?” feels like an authentic first single for LAUNDRY DAY’s next era.
Author:
Abby Kenna
Ari Rivera Learns to Let Go in the Gritty but Delicate 'ep 2' [Q&A]
April 23, 2024
'EP2' is a shimmering alternative landscape full of songwriting mastery and a boundary-pushing sonic palette.
Author:
DJ Connor
re6ce Returns With the Electrifying, Racing “i don’t even own prada shoes lol”
April 23, 2024
18-year-old Liverpool artist re6ce is sonic proof that the kids are alright.
Author:
Alessandra Rincon
poptropicaslutz! Reignite a Y2K-Era Love Affair in "Lovers In Arms"
April 22, 2024
Drawing from Y2K pop stardom, indie sleaze, pop-punk, and Soundcloud's rap era, poptropicaslutz! is a tour de force.
Author:
Alessandra Rincon
10 Questions With Jessiqa Jones on Her New Sound and Single "it's milk, DON’T CRY!" [Q&A]
April 16, 2024
"Funnily enough, I’ve dropped milk jugs and sobbed before but that’s a story for a different day."
Author:
DJ Connor
girl in red Marks a New Pop Star-Ready Era With 'I’M DOING IT AGAIN BABY!'
April 15, 2024
'I’M DOING IT AGAIN BABY!' feels like a project built around the sentiments of passion and exploration.
Author:
Abby Kenna
Ayleen Valentine Teases Debut Album With a Bold Sonic Shift in "000memories"
April 12, 2024
"This song has an eerie, liminal space feeling that encapsulates how I felt at the time.”
Author:
Giselle Libby
Wisp's 'Pandora' Is a Vulnerable, Lush, and Necessary Addition to Shoegaze
April 9, 2024
"I wanted the EP to showcase the complexity of what we all hope to find, even if it's finding ourselves first."
Author:
Alessandra Rincon
The Warning Ignite a Fire in Our Hearts With "Automatic Sun"
April 8, 2024
The Warning is taking over the airwaves with their blend of heavy, up-tempo rock and pure charm.
Author:
Nathan Ahamed
Beauty School Dropout Are "dying to be you"
May 19, 2023
"The fact of the matter is life is a game where you have to play with the cards you were dealt, and this song is the realization of that truth."
Author:
Alessandra Rincon
Catch a Glimpse Into Night Riots' Alt-Electro Dreamscape With "Loyal to the Game" [PREMIERE]
July 11, 2019
"In honor of this sexiness we filmed the video ourselves at a nude beach. So as you'd expect, we were just off camera completely nude."
Author:
Miranda Hyman
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
Author:
Maxamillion Polo
Mobley Couples Weighty Themes With Infectious Sonics in “stay volk”
July 21, 2022
“‘stay volk’ is a song about the ways people perform identities imposed on them by society and how draining that performance can be."
Author:
Maxamillion Polo
Jean Dawson Craves 'CHAOS NOW*'
October 7, 2022
“I've been trying to put this album into simple terms and sentences, but the more I try the harder it becomes."
Author:
Maxamillion Polo
benny mayne Proves He Belongs in the Spotlight on "Hardest"
February 26, 2021
After establishing himself as a veteran writer by penning hits behind the scenes for Blackbear and G-Eazy, benny mayne has now proven that he belongs in the spotlight.
Author:
Tyler Borland
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
Author:
Tanja Toubro
POESY - "Any Human" [Live + Interview] | Northside Sessions
November 21, 2019
POESY swings by the Ones To Watch space in Toronto to deliver a rapturous performance of "Any Human."
Author:
Maxamillion Polo
Oxymorrons Bring a Rollercoaster of Energy to Adrenaline-Pumping "Think Big"
March 9, 2022
"If you're not headbanging or screaming like you're about to transform into a Super Saiyan, I don't know what will."
Author:
Alessandra Rincon
ThxSoMch's Debut EP 'Sleez' Is a Gritty, Cathartic Project Worth Losing Yourself In
May 26, 2023
Blurring the angst of '90s alternative and the raw energy of 2000s SoundCloud rap, ThxSoMch explores the alluring boundary between reality and dark fantasy.
Author:
Alessandra Rincon