From the Site
xaviersobased Comes of Age in His Experimental Debut Album 'Xavier'
February 4, 2026
'Xavier' arrives as 48 minutes of mind-altering magic from one of the most promising acts in hip-hop’s underground space.
fakemink Sets the Stage For a Global Takeover With 'The Boy who cried Terrified .'
February 3, 2026
fakemink is singlehandedly bringing back the grit of the SoundCloud rap he grew up on, only on a relentlessly propulsive mass scale.
PawPaw Rod Forges Ahead by Returning to His Roots in “The Get Back”
January 26, 2026
“The Get Back” is a reverie of pure authenticity.
Malammore's Album, Aurora, Is A Multlingual, Multi-Genre, Showstopping Debut
January 25, 2026
The Portuguese singer and producer jumps into identity, ideas and spirituality over a dose of intoxicatingly rhythmic songs.
Filipino-Murawarri artist DOBBY is in a league of his own.
January 21, 2026
Rhyan Clapham, otherwise known as ‘DOBBY’, is a proud Filipino-Murawarri rapper, drummer, composer, and producer.
![Sherwyn's EP "Spin City" Captures the Dizzy Vulnerability of Falling in Love [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sherwyn__jenifer_becerra_radilla_2-1768677958.jpg)
Sherwyn's EP "Spin City" Captures the Dizzy Vulnerability of Falling in Love [Q&A]
January 8, 2026
From collaborating with his twin brother to radical optimism, we got all the latest from Sherwyn.
Lexa Gates Announces Sophomore Album, 'I Am,' Alongside Single, "Estranged"
December 8, 2025
The single is a moody, introspective anthem of love fading in the glow of ambition as Lexa boldly wears her vulnerability on her sleeve.
KOAD Returns with Long-Awaited Single “Jaanu”
November 13, 2025
“jaanu" is an infectious banger whose cleverness is just as undeniable as it is understated.
PARTYOF2 Unleashes the Ultimate Merge of Genre, Influence, and Belief of AMERIKA'S NEXT TOP PARTY!
October 20, 2025
The duo has released their debut album as a duo, solidifying their persistence and perspective in the alternative-rap scene.
![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
99 Neighbors Quietly Dropped One of the Most Breathtaking Tracks of the Year
September 13, 2021
"N. Michigan Gospel" is a testament to the Vermont art-rap collective's unbridled creative promise.
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jae-stephens-ones-to-watch_1571853293.png)
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
![Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-jhn-tour_1581001753.jpg)
Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]
February 6, 2020
Tickets go on sale Friday, February 6 at 10 a.m. local time!
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.