From the Site
Who Is Maxo Kream?
October 6, 2022
Meet the Houston rapper whose come-up story is just beginning.
EKKSTACY's 'misery' Is the Soundtrack to Your Nihilist Fantasy
October 6, 2022
This is an album constructed for those who see and feel, at amplified levels.
Kenny Mason’s 'RUFFS' Explores Salvation, Trauma, and Putting the Future First
October 5, 2022
The past year has been anything but ordinary for the Atlanta artist.
AG Club Reintroduce Themselves Anew With ‘Impostor Syndrome’
September 19, 2022
AG Club doesn't play by the rules and they're better for it.
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
![With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/van-buren-records-dsm-1662997264.jpeg)
With 'DSM,' Van Buren Records Is Looking to Put Brockton and Themselves on the Map [Q&A]
September 12, 2022
"It’s the album of the year."
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
99 Neighbors Hold Nothing Back With "Static"
August 12, 2022
It’s not easy to master the synergy that 99 Neighbors has.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
again&again Delivers an Irresistible Vibe on "baby"
June 1, 2021
The breakneck pacing at which again&again embraces their rotating spotlight.
Sueco the Child Shows Us His Search History and "Interesting White Guys" | Show & Tell
September 26, 2019
The viral phoenomom, who dethroned Lil Nas X's "Old Town Road" on TikTok, swings by the Ones To Watch classroom for a show and tell presentation.
Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
Aries Returns With "Fool's Gold," an Intoxicating Joyride From Start to Finish
November 6, 2020
Aries' first taste of new music in 568 days arrives at perfectly the right time.
![Meet Flyana Boss, the Breakout Duo Running Through Our Hearts and Playlists [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flyana-boss-interview-1689871396.png)
Meet Flyana Boss, the Breakout Duo Running Through Our Hearts and Playlists [Q&A]
July 20, 2023
Flyana Boss is more than just a viral success; they're what's next.
Kota the Friend Keeps It Real in 'Lyrics to Go, Vol. 1'
January 27, 2020
Kota the Friend's distinctive brand of hip-hop is rooted in complex ideas and thoughtful interpretation.
BROCKHAMPTON's "SUGAR" Video Is an Extraterrestrial Trip
December 10, 2019
Fair warning, BROCKHAMPTON's latest video is 100% NSFW.
Who Is Warren Hue?
October 20, 2022
Meet the 88rising-backed hometown hero turned international sensation.
Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.