From the Site
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
CLOUDxCITY Leave Their Mark With Debut Single "Find a Way To You"
January 21, 2022
On their debut single, the duo presents a woozy vision for hip-hop.
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
$NOT and Maggie Lindemann Embark for the "Moon & Stars"
February 3, 2020
$NOT samples Lord Huron in his latest infectious offering.
Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
![C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cs armstrong-ones-to-watch-1_1558051403-1_1558134055.jpg)
C.S. Armstrong Is Creating Timeless Rhythm And Blues [NEW ARTIST DISCOVERY]
May 16, 2019
The road to where C.S. Armstrong is now has been a long and winding one but proves an unparalleled conviction to his craft.
![Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/turbo-heart-stop-interview_1588361091.jpg)
Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]
May 1, 2020
"I believe that meme culture is the gateway for this genre... My mission, though, is to show people that this is the start of something enormous, not a temporary trend."
SiR and Zacari's Latest Visual Is a Heart-Racing "Mood"
December 3, 2019
"Mood" is just that, a laidback and effortless vibe.
4 Moments of Enlightenment From Kota the Friend's 'FOTO'
May 20, 2019
The 19-track album is chock-full of wisdom and inspiration, making us sure that Kota the Friend is the modern day musical Yoda.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
LAUNDRY DAY Is a Gen Z Force to Be Reckoned With
July 18, 2019
Drawing inspiration from Tyler, the Creator and BROCKHAMPTON, Laundry Day wants to be the next best boy band in the world.
Samm Henshaw and EARTHGANG Deliver a Gospel Hip-Hop Sermon in "Church"
January 20, 2019
Don't forget to go to "Church," kids.