From the Site
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.
Khamari's "The Heat" Is a Vibrant Display of Songwriting and Vocal Ability
August 5, 2020
Few artists have been able to strike such a strong balance between lyrical vulnerability and catchiness as newcomer Khamari.
Kabwasa Announces His Debut Album with the Retro "You Gon See"
August 3, 2020
Vintage aesthetics paired with cutting edge flows and ideas, Kabwasa makes a statement with his single "You Gon See."
Thutmose Dedicates "On the Run" to All the Women Fighting For Our Freedom
July 31, 2020
Thutmose paints a picture of 2020 through the eyes of the people facing danger fighting for a better tomorrow.
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
Simpson Is Ready to Make Her Mark
July 15, 2020
After laying low for a few years, Simpson is claiming her place as a rising star.
$NOT's "Can You Help Me" Is a Visceral Response to Ongoing Police Brutality
July 6, 2020
The woozy hip-hop meditation is one that posits that the ongoing revolution is one beyond political affiliation; it is the very real fight for human life.
brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
IDK Releases 'IDK & FRIENDS 2,' the Soundtrack to Kevin Durant's New Showtime Documentary
June 29, 2020
Serving as both the music supervisor and composer for Durant's new documentary, IDK brings his enthralling vision to life.
Aries Cements Himself as Anti-Pop's New Star With 'WELCOME HOME' Project
April 18, 2019
From its very opening moments, it is immediately apparent why the enigmatic artist is currently gracing the cover of Spotify's Anti-Pop playlist.
anees Never Fails to Wears His Heart On Sleeve
April 28, 2022
anees is the very embodiment of sonic sunshine.
brakence Conjures an Emotional Maelstrom on "argyle"
October 8, 2021
"argyle" sees brakence tackling themes of mental health, existential dread, and the cost of growing fame.
Zack Fox the Rapper? An Investigative Report
January 6, 2020
Fox is turning the Internet's best joke into one of hip-hop's most provocative figures.
Chase Atlantic's "LOVE IS (NOT) EASY" Is What Love Sounds Like in 2019
June 7, 2019
The last couple of months have seen the band announce a Ones To Watch and The Noise - presented tour, announce their sophomore album PHASES, and release a series of singles each more infectious than the last.
MC Magic Teams Up with Cuco & Lil Rob for a Spanish-Drizzled Love Song, "SEARCH"
March 15, 2019
"A little over a year ago my manager sent me a video of a 19-year-old kid from Hawthorne who said my music influenced his style. Immediately after watching Cuco, I wanted to collaborate with him."
Saweetie Is the 'Icy' '90s Rap Goddess We All Need
April 1, 2019
This one is for all the hard-working females out there.
!['Dissect' Podcast Host Cole Cuchna on Taking a Critical Lens to Tyler, the Creator and Kanye's Sunday Service [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dissect-podcast-ones-to-watch-4.jpeg)
'Dissect' Podcast Host Cole Cuchna on Taking a Critical Lens to Tyler, the Creator and Kanye's Sunday Service [Q&A]
May 8, 2019
You need to be listening to 'Dissect.'
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Wale the Sage Lives Up to His Name on "Stoves"
July 1, 2021
"Stoves" resonates on a deeply personal and universal level.