From the Site
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guardin-ones-to-watch-16.jpeg)
Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]
January 15, 2019
At the intersection of alternative, lo fi, emo, and hip-hop, stands guardin.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
$NOT Drops Hypnotic Visual For "PRESSURE"
May 7, 2020
"PRESSURE," video and all, is a promising illustration of hip-hop's woozy, limitless future.
99 Neighbors Quietly Dropped One of the Most Breathtaking Tracks of the Year
September 13, 2021
"N. Michigan Gospel" is a testament to the Vermont art-rap collective's unbridled creative promise.
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album 'Ugly is Beautiful'
July 17, 2020
Part-time living meme, part-time professional scooter enthusiast, part-time JNCO jean brand ambassador, and full-time alternative auteur.
![Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cravity-debut-album_1629382569.jpg)
Meet CRAVITY, the K-Pop Super Rookies With a Gravitational Pull [Q&A]
August 19, 2021
<i>The Awakening: Written in the Stars</i> arrives as the group's first full-length debut album and proof of their undeniable promise.
![Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny-mason-angelic-hoodrat-supercut-interview_1618553645.png)
Kenny Mason Is Aiming to Become the Biggest Artist in the World [Q&A]
April 16, 2021
"I'm going to be me and like what I like regardless of who is and isn't surprised, it's not going to change my life."
Mahalia's "Simmer" Is The Theme Song to Your Hot Girl Summer
July 9, 2019
Effortlessly infectious, diaphanous, and iridescent, Mahalia's new single has every one of us dancing our way to the beach with its cool summer vibes.
![Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jae-stephens-ones-to-watch_1571853293.png)
Jae Stephens Asserts Her Independence With Debut 'f**k it i'll do it myself' EP [Q&A]
October 23, 2019
Jae Stephens' debut project is wholly true to its name.
Kofi Reflects on the Past, Present and Future on "Came Up"
January 18, 2019
With an angelic voice and ability to deliver both trap anthems and softer ballads, Kofi proves he has the artistic arsenal to last.
![Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-jhn-tour_1581001753.jpg)
Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]
February 6, 2020
Tickets go on sale Friday, February 6 at 10 a.m. local time!
Bakar's Genre-Bending Artistry Makes Him the Newest Force in London's Budding Music Scene
September 11, 2019
As long as Bakar follows his trend of challenging the norm, it is only a matter of time before we have another British sensation.