From the Site
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guardin-ones-to-watch-16.jpeg)
Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]
January 15, 2019
At the intersection of alternative, lo fi, emo, and hip-hop, stands guardin.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
Whookilledkenny Continues His Hot Streak With Debut EP 'No Refunds'
November 23, 2021
Whookilledkenny holds nothing back on his most consistently infectious offering to date.
Kevin Abstract Returns Home in 'Blush'
June 27, 2025
“In 2024, I was dealing with heartbreak, addiction, feeling completely lost. Felt myself erasing myself from me."
Carly Gibert Won't Waste Her Time Being Your Second Choice in "N2"
November 27, 2023
"N2" sees the rising artist hard launching a newly evolved sound.
Matt Champion Ushers in a New Era With "Faye" and "Hacker"
November 5, 2024
Matt Champion has no interest in participating in genre.
Fresco Trey Takes 'Detour' For Brighter Horizons in Latest EP
November 13, 2023
"We must learn to embrace the detours in with enthusiasm and optimism.”
Shelailai's Debut EP “Butterfly Effect” Sets Genre-Fusion into Motion
September 17, 2024
A wordsmith and world builder, her lyrics lean poetic, light and punchy, whatever the tempo.
Flyana Boss Hush Any Haters With "Bitch Imma Star"
September 27, 2023
“’Bitch Imma Star’ is about claiming your own stardom!”
Tahj Keeton Explores His Dual Identity in the Ominous "KELLY"
June 5, 2023
This is your time to familiarize yourself with the multifaceted talent of Keeton.
KROWNS Celebrates Realness with 'Fake It' EP
January 23, 2019
A rising alternative band from Calgary, KROWNS refuses to waste a single bar on mediocrity in their thrilling new EP.
Foggieraw Gets the Alicia Keys Sign of Approval 'The Foggie Pound 3'
June 20, 2023
The PG-county rapper is just getting started.