From the Site
Yot Club Drops Deeply Existential Double Single Release Ahead Of North American Tour
February 20, 2025
"Falling off" and "Circles in My Brain" are equally hypnotic.
Pillowprince Asks "R the Straights Ok?" in Cheeky New Single
February 20, 2025
'"R the Straights OK" is a playful dig at homophobia, and the lyrics are some things people have said to us over the years."
Susannah Joffe Basks in Romantic Bliss in “Sofia Coppola”
February 18, 2025
“Sofia Coppola” glows with dreamy femininity, building a synth-filled world of idolization and sapphic longing.
Rex Orange County and Daniel Caesar Aim For the Heart in Double Single Release
February 18, 2025
The duo delivers two beautiful, emotionally-charged singles.
The Vices Embrace the Pain and Beauty of Change in 'Before It Might Be Gone'
February 13, 2025
"It's a journey of change—woven with shame, fear, hope, happiness, and unconditional love."
Oklou Captures the Beauty of a Waking Dream in 'choke enough'
February 12, 2025
'choke enough' inserts an honest, lucid reflection into its heart, creating an ebb and flow that feels like a derailed memory.
Dora Jar Surrenders Herself to Love in "Lucky"
February 12, 2025
“Lucky” is quintessential Dora Jar. It's a hazy, late-night, reflective love song.
Inhaler Brilliantly Navigate Growing Pains in Genre-Bending Album 'Open Wide'
February 12, 2025
The intoxicating Irish rock band has done it again.
Sara Sloan's ‘Hunted’ Music Video Gives brat but for Horsegirls
February 12, 2025
“Hunted” feels like the opening chapter of a much bigger story—one that’s steeped in mystery, catharsis, and a relentless hunger for self-discovery.
she's green Lose Themselves in a Distant Dream in "graze"
February 10, 2025
You may not have heard of she’s green, but soon enough you’ll be hearing them everywhere.
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
Wallice Explores Celebrity Culture and Fame in '90s American Superstar'
May 6, 2022
Wallice examines fame sardonically and satirically, with equal parts romantic anticipation and ironic apprehension.
Indigo Jack is Huron John Reimagined
November 8, 2023
"I really do think the best part of life right now is the complete uncertainty."
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
conner Embraces a Punk Rock Attitude on "bite the bullet"
January 29, 2021
conner's recent single "bite the bullet" is a hard-hitting punk rock anthem.
Ambar Lucid Welcomes You to the Mesmerizing 'Garden of Lucid'
April 13, 2020
<i>Garden of Lucid</i> is a world unto itself.
Jules Paymer and Miki Ratsula Teams Up For the Vulnerable "The Daughter That My Mother Wanted"
April 21, 2023
“TDTMMW” is a raw confessional told through intertwined harmonies and a moving music video.