From the Site
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Between Ascent and Vertigo: Astral Bakers’ “Vertical Life”
October 16, 2025
Paris-based quartet Astral Bakers open the next chapter in their story with their second album, Vertical Life, a striking affirmation of the band’s evolving identity.
Searows Returns With the Haunting "Dearly Missed," Announces ' Death in the Business of Whaling' Album
October 6, 2025
"Dearly Missed" brews like a storm on the horizon.
![Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/worthitpurchase-_press_photo3_by_carly_hough-1759432135.jpg)
Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]
October 3, 2025
The duo joined us from LA via Zoom to talk about their upcoming self-titled album, playing live shows, and cringy 2008 YouTube videos.
![Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a_l_t__p_r_e_s_s__p_h_o_t_o_1-1759431589.jpg)
Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]
October 3, 2025
Gatlin took the time to join us via Zoom to talk all about The Eldest Daughter, her album release show, and returning to Florida to film the visuals for the album.
Bb trickz Returns with Experimental New EP “lechita”
October 2, 2025
Bb trickz consistently delivers tracks that are just as risky as they are reflections of her own unique artistry – and the project’s euphemistic title “little milk” is just the beginning.
![Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/498536019_18502694908026376_4682279680122605729_n-1759365587.jpg)
Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]
October 2, 2025
Her latest EP Through Fire is a lush and vulnerable exploration of love, betrayal, and healing.
The Criticals Deliver an Electrifying and Infectious Self-Titled Debut Album
October 1, 2025
Their self-titled debut album is a burst of infectious melodies and in-your-face energy that reverberates throughout each and every one of its 13 tracks.
Magdalena Bay Releases Double Single "Second Sleep / Star Eyes" As An Ethereal Album Successor
October 1, 2025
These two singles aren’t just B-sides; they're a stunning reflection of a fantastical style that is uniquely theirs, giving listeners a thrilling snippet of what the group will do next.
Maude Latour Sets Sail With 5 “Sugar Water” Deluxe Tracks
September 26, 2025
The new tracks expand on the album’s initial journey and complete the story by offering both insight into the original album process and hindsight on the record.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
Peach Tree Rascals Try to Find Their Way Through a Terrible Day in "Things Won't Go My Way"
March 30, 2020
"In the end, we're all just trying our best and it's about acknowledging that."
Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
Unflirt Takes Us Through a Period of Transformation in 'April's Nectar'
December 14, 2023
From the soaring highs to the crushing lows, every moment is brought to life with a depth and richness.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
![spill tab and the Friends Making Her Dreamlike Music a Reality [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Spill-Tab-anybody-else_1621271507.jpeg)
spill tab and the Friends Making Her Dreamlike Music a Reality [Q&A]
May 17, 2021
Behind spill tab is a close-knit group of friends and collaborators who are giving life to the rising artist's pastel-colored vision.
mehro Pens a Heartfelt Letter to Life's Highs and Lows in 'Trauma Lullabies'
May 9, 2024
"It’s all of me and none of me wrapped in a pretty little bow for your amusement, joy and suffering.
![Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/big-wild-ones-to-watch.jpg)
Jump into Your 'Superdream:' Big Wild Talks Debut Album & Finding His Voice [Q&A]
February 5, 2019
Producer, composer and first-time singer Big Wild just released his debut album, Superdream, establishing his individuality as a standout artist.
"Porsche" Is Kacy Hill's Self-Love Mantra
April 13, 2020
An ethereal reminder to not let yourself get in your own way.