From the Site
The Vices Embrace the Pain and Beauty of Change in 'Before It Might Be Gone'
February 13, 2025
"It's a journey of change—woven with shame, fear, hope, happiness, and unconditional love."
Oklou Captures the Beauty of a Waking Dream in 'choke enough'
February 12, 2025
'choke enough' inserts an honest, lucid reflection into its heart, creating an ebb and flow that feels like a derailed memory.
Dora Jar Surrenders Herself to Love in "Lucky"
February 12, 2025
“Lucky” is quintessential Dora Jar. It's a hazy, late-night, reflective love song.
Inhaler Brilliantly Navigate Growing Pains in Genre-Bending Album 'Open Wide'
February 12, 2025
The intoxicating Irish rock band has done it again.
Sara Sloan's ‘Hunted’ Music Video Gives brat but for Horsegirls
February 12, 2025
“Hunted” feels like the opening chapter of a much bigger story—one that’s steeped in mystery, catharsis, and a relentless hunger for self-discovery.
she's green Lose Themselves in a Distant Dream in "graze"
February 10, 2025
You may not have heard of she’s green, but soon enough you’ll be hearing them everywhere.
Emo-Folk Duo hey, nothing Pulls You Into the Undercurrent of "33°"
February 4, 2025
"'33°' is the tragic tale of a young boy who, emotionally plagued by modern society, embarks on a reckless journey to the center of a rapidly melting lake."
Lyn Lapid Traverses to the Other World in "Coraline"
February 3, 2025
“Coraline” dives into the loneliness that comes with finding yourself in a new place.
Sam Fender Carves Out a Small Moment of Intimacy in "Arm's Length"
February 3, 2025
“Arm’s Length” feels like a celebration of the personal space we all need in relationships, wrapped in an accessible, feel-good indie package.
Momma Announce New Album With Gut-Spilling Single "I Want You (Fever)"
January 31, 2025
"The second we wrote that song, we felt like we were entering a new era."
![Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hollow-coves-ones-to-watch_1571677530.jpg)
Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]
October 21, 2019
"We wanted to remind people that life can actually be pretty amazing if you let yourself see the beauty in all the little things."
Fiji Blue's "Waves" Puts Us Back Into Our Feelings
September 18, 2020
Putting us straight into our feels, Fiji Blue is back with yet another intimate song.
We Need to Give "Elliot's Song" a Chance, Okay?
March 7, 2022
"Elliot's Song" is a love note from one friend to the other.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Meet ivri, the Soft-Spoken Indie Artist Worming Her Way Into Our Brains and Hearts
August 21, 2023
Soundtracking solemn nights and the haunting of our own looming shadow, ivri is a champion for the lonely and wistful.
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
![Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-kahan-ones-to-watch_1560891373.jpg)
Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]
June 18, 2019
"I just want to help people feel a little more at home in their heads."