From the Site
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Between Ascent and Vertigo: Astral Bakers’ “Vertical Life”
October 16, 2025
Paris-based quartet Astral Bakers open the next chapter in their story with their second album, Vertical Life, a striking affirmation of the band’s evolving identity.
Searows Returns With the Haunting "Dearly Missed," Announces ' Death in the Business of Whaling' Album
October 6, 2025
"Dearly Missed" brews like a storm on the horizon.
![Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/worthitpurchase-_press_photo3_by_carly_hough-1759432135.jpg)
Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]
October 3, 2025
The duo joined us from LA via Zoom to talk about their upcoming self-titled album, playing live shows, and cringy 2008 YouTube videos.
![Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a_l_t__p_r_e_s_s__p_h_o_t_o_1-1759431589.jpg)
Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]
October 3, 2025
Gatlin took the time to join us via Zoom to talk all about The Eldest Daughter, her album release show, and returning to Florida to film the visuals for the album.
Bb trickz Returns with Experimental New EP “lechita”
October 2, 2025
Bb trickz consistently delivers tracks that are just as risky as they are reflections of her own unique artistry – and the project’s euphemistic title “little milk” is just the beginning.
![Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/498536019_18502694908026376_4682279680122605729_n-1759365587.jpg)
Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]
October 2, 2025
Her latest EP Through Fire is a lush and vulnerable exploration of love, betrayal, and healing.
The Criticals Deliver an Electrifying and Infectious Self-Titled Debut Album
October 1, 2025
Their self-titled debut album is a burst of infectious melodies and in-your-face energy that reverberates throughout each and every one of its 13 tracks.
Magdalena Bay Releases Double Single "Second Sleep / Star Eyes" As An Ethereal Album Successor
October 1, 2025
These two singles aren’t just B-sides; they're a stunning reflection of a fantastical style that is uniquely theirs, giving listeners a thrilling snippet of what the group will do next.
Maude Latour Sets Sail With 5 “Sugar Water” Deluxe Tracks
September 26, 2025
The new tracks expand on the album’s initial journey and complete the story by offering both insight into the original album process and hindsight on the record.
![Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cautious-clay-tour-ones-to-watch-2_1560866654.jpg)
Ones To Watch Presents: Cautious Clay - 'Context Tour' [ANNOUNCEMENT]
June 18, 2019
Tickets for the Cautious Clay - 'Context Tour' will be available Friday, June 21 at 10:00 AM local time!
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
Wallice Explores Celebrity Culture and Fame in '90s American Superstar'
May 6, 2022
Wallice examines fame sardonically and satirically, with equal parts romantic anticipation and ironic apprehension.
Indigo Jack is Huron John Reimagined
November 8, 2023
"I really do think the best part of life right now is the complete uncertainty."
![Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kat-cunning-ones-to-watch 2.jpeg)
Kat Cunning's Airy Vocals Soar in New Ethereal Single, "BIRDS" [PREMIERE]
March 29, 2019
"The song is about birds pecking at you-thoughts that keep you up at night... the arresting feeling that you can't and won't ever fit in."
ZOLA's "Don't Eat" Speaks to the Fear of Signing a Major Label Deal
March 20, 2020
"Don't Eat" expresses the anxiety of signing a major record deal and the fear of losing autonomy.
conner Embraces a Punk Rock Attitude on "bite the bullet"
January 29, 2021
conner's recent single "bite the bullet" is a hard-hitting punk rock anthem.
Ambar Lucid Welcomes You to the Mesmerizing 'Garden of Lucid'
April 13, 2020
<i>Garden of Lucid</i> is a world unto itself.
Jules Paymer and Miki Ratsula Teams Up For the Vulnerable "The Daughter That My Mother Wanted"
April 21, 2023
“TDTMMW” is a raw confessional told through intertwined harmonies and a moving music video.