From the Site
Sam Fender Questions Half-Remembered Night Outs in "All Is On My Side"
December 11, 2019
The heart-rending British artist explores our obsession with going out to clubs we despise.
Nick Leng Paints a Picture of Haunting Beauty in "Lonely Shade of Blue" Video
December 10, 2019
Leng's latest music video is as soft on the eyes as it is gentle on the ears.
Dreamer Boy's "Puppy Dog" Is a Dreamy Tale of Puppy Love
December 10, 2019
"It's lighthearted but still sincere. It's hoping that person you're into finally sees you as more than a friend."
![Nolan Garrett Gets Existential in "The Camel" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolan-garrett-ones-to-watch_1575997077.jpg)
Nolan Garrett Gets Existential in "The Camel" [Premiere]
December 10, 2019
Inspired by Nietzche, Garrett takes us on a philosophical sonic journey led by woozy synths and the purest vocals.
EDEN's "love, death, distraction" Is a Bleak and Beautiful Slow Jam
December 9, 2019
EDEN is making every word count.
Mk.Gee Has Us Looking to the Stars With "Untitled"
December 9, 2019
"Untitled" sounds like Mk.Gee locked himself in a bathroom at Gesaffelstein's party and played Tame Impala's 'Currents' on loop.
![Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam-melchor-ones-to-watch_1575575048.png)
Adam Melchor Is Crafting Multidimensional Love Letters [Q&A]
December 5, 2019
"Music came naturally to me, but being an artist is so much more than talent or music..."
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
![Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hollow-coves-ones-to-watch_1571677530.jpg)
Hollow Coves' 'Moments' Is a Reminder to Not Let Life Pass You By [Q&A]
October 21, 2019
"We wanted to remind people that life can actually be pretty amazing if you let yourself see the beauty in all the little things."
Fiji Blue's "Waves" Puts Us Back Into Our Feelings
September 18, 2020
Putting us straight into our feels, Fiji Blue is back with yet another intimate song.
We Need to Give "Elliot's Song" a Chance, Okay?
March 7, 2022
"Elliot's Song" is a love note from one friend to the other.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
Matt Maeson Returns Home a Changed Man in "Blood Runs Red"
May 19, 2022
"'Blood Runs Red' is a song about being a successful artist and the narcissistic tendencies that come along with it."
girl in red Shares "midnight love," Her Most Intimate Single Yet
April 14, 2020
"midnight love" is a noted evolution for girl in red.
![Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/choker-ones-to-watch-2.jpg)
Meet Choker, the Most Underrated Rising Artist of 2019 [NEW ARTIST DISCOVERY]
March 19, 2019
Though his vocals are often likened to Frank Ocean, Choker deserves to be discussed as a storm of his own.
Meet ivri, the Soft-Spoken Indie Artist Worming Her Way Into Our Brains and Hearts
August 21, 2023
Soundtracking solemn nights and the haunting of our own looming shadow, ivri is a champion for the lonely and wistful.
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
![Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noah-kahan-ones-to-watch_1560891373.jpg)
Noah Kahan Paints an Honest Picture of Himself in 'Busyhead' Debut [Q&A]
June 18, 2019
"I just want to help people feel a little more at home in their heads."