From the Site
REI AMI Shows Off Her Vicious and Softer Sides in "Dictator" Video
January 22, 2020
"hello kitty with a knife."
Chloe Lilac Claps Back at Sexual Objectification in "Here's Your Song"
January 21, 2020
Lilac's first single of 2020 is triumphant.
![Chasing Daze's Indie Pop Gems Are Bound to "Change You" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/chasing-daze-ones-to-watch_1579540909.jpg)
Chasing Daze's Indie Pop Gems Are Bound to "Change You" [Premiere]
January 20, 2020
Chasing Daze's debut single arrives in wonderful fashion.
![Ones To Watch and The Noise Present: The Chats [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-chats-tour_1579187147.jpg)
Ones To Watch and The Noise Present: The Chats [Announcement]
January 16, 2020
The Chats are hitting the road!
Pinegrove Explores the Space Between People in "The Alarmist"
January 14, 2020
In the fine line between the raw, confessional nature of emo and the exploratory, grandiose nature of indie, you will find Pinegrove.
Soccer Mommy Presents a Raw Self-Portrait in "circle the drain"
January 14, 2020
Soccer Mommy's gift for nostalgic melancholy is undeniable.
Easy Life's 'Junk Food' Is a Brilliant Showing of Their Peerless Dexterity
January 10, 2020
Balancing sun-soaked fun with a somber wit, Easy Life's latest mixtape sees them carving out their own niche.
![girl in red Is Telling Her Truth [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-in-red-ones-to-watch-2_1578507704.jpeg)
girl in red Is Telling Her Truth [Q&A]
January 8, 2020
In our first interview of 2020, we speak to girl in red about Greta Thunberg, Billie Eilish, and painting the world in red.
Reaper Is the Anti-Hero Indie Needs
January 7, 2020
Enigmatic, elusive, but undeniably captivating.
daydream Masi's Music Will Illuminate Your Sleepless Mind
December 23, 2019
The youthful artist is creating music that exists in a realistic, dreamlike state.
almost monday Embraces the Chase in "cough drops"
October 7, 2022
It’s wistful, it’s dreamy, and above all, it’s almost monday.
Nilüfer Yanya Revolves Around Pain and Vulnerability on "Midnight Sun"
January 26, 2022
"Midnight Sun" is at once dark and shimmering, shifting effortlessly between tensions and release.
The Beaches Embrace the Pain of Being Alone in "What Doesn’t Kill You Makes You Paranoid"
August 25, 2023
"'What Doesn’t Kill You Makes You Paranoid' is a song about feeling intense anxiety after a breakup."
beabadoobee Embraces the Chaos in Her Head in "If You Want To" Video
April 12, 2019
"I feel like there's not a lot of music that explores subjects which are quite scary to talk about... but it's okay to have intimidating feelings."
LoveLeo's Viral Hit "BOYFREN" Is Setting the Stage for a 2020 Breakout Act
December 18, 2019
LoveLeo deservedly has the most viral song on the planet.
Cafuné Is the Viral Duo Scoring Your Listless Summer Days
June 28, 2022
Cafuné's musings on what it means to be alone are finding a welcome home on TikTok and beyond.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Ambar Lucid's "Questioning My Mind" Is a Trip We Don't Want to Escape From
November 5, 2019
Lucid explores romance-based psychological warfare in characteristically beautiful and psychedelic fashion.
BENEE's "Blu" Video Is Unsettling, Surreal, and Beautiful
December 18, 2019
Fantastical and transfixing.
Clairo's "Blouse" Is Her Most Tender and Heartfelt Single to Date
June 11, 2021
Clairo is well on her way to becoming a household name, and "Blouse" is reaffirmation of that trajectory.