From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
![The Trusted Admit Their Naivety in New Single "The Innocent" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/The Trusted_1593717100.jpg)
The Trusted Admit Their Naivety in New Single "The Innocent" [Premiere]
July 2, 2020
British alt rock band The Trusted, showcase their vibrant charm in the bright, new single "The Innocent."
Sofía Valdés Tells Her Immigrant Story in the Stunning "Easy"
July 14, 2023
“I wrote this song at a time when I was asking so many people for help, but there was no help to be had.”
Oxis Dives Into the Unknown Depths of Oceanic Electronica in Debut Album 'Oxis 7'
June 10, 2025
Oxis presents a body of work saturated in yearning, weaving sonics and tones that span from the calmest of currents to the most engulfing storms of sound.
Holly Humberstone Releases Lush "Into Your Room" Ahead of Debut Album
September 25, 2023
Humberstone has blessed our ears with another flawless single.
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
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Bess Atwell Bridges the Gap Between Artist and Audience With "Release Myself"
February 20, 2024
With a steadfast commitment to growth and vulnerability, it's no wonder Bess Atwell captivates us more with each new song
Biig Piig Reintroduces Herself in the Bewitching “4AM”
September 30, 2024
“‘4AM’ is a track about isolation, loneliness, finding yourself at the end of a tether and being like, ‘How did I get here?’"
Susannah Joffe Basks in Romantic Bliss in “Sofia Coppola”
February 18, 2025
“Sofia Coppola” glows with dreamy femininity, building a synth-filled world of idolization and sapphic longing.
Sawyer Hill Delivers an Impassioned Plea in “Need Me Now,” Announces Debut EP
January 29, 2025
A voice in motion naturally carries grit, such is the case with Sawyer Hill.