From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
![10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/h_h1-1695764915.jpg)
10 Questions With Hijack Hayley on Their New Single "Pedestrian" [Q&A]
September 26, 2023
No band out of Singapore sounds quite like Hijack Hayley.
Cian Ducrot Grasps Every Little Special Moment in "Something I Can't Afford"
May 28, 2024
"'Something I Can't Afford' was written in a moment where I was feeling really down about wasting time when fighting with my partner."
Sports Team Reflect on American Gun Culture in Latest Single "Bang Bang Bang"
January 10, 2025
The cinematic and sharp single is deft, harrowing, and poignant.
![Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Cuffed_Up_-_Donny_Darköff_(live)_1603742622.gif)
Cuffed Up Share Live Performance of Donny Darkà¶ff [Premiere]
October 26, 2020
LA-based indie-punk quartet Cuffed Up has returned with a live version of their song "Donny Darkà¶ff" inspired by a very famous Don.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
Wallice Announces Debut Album 'The Jester' With Two New Singles
August 22, 2024
Vulnerable and vibrant, the double single release is a deft showcase of Wallice's vulnerable pen.
abrahamblue Is Nostalgic and Vocally Breathtaking on His Debut EP
November 2, 2020
Pop and R&B newcomer abrahamblue is clearly doing what he was born to do.
Daniel Blake Dots the Road to Realized Dreams in ‘Shapes’ EP
September 4, 2024
With LA's indie music scene scene firmly behind him, Blake takes listeners on an introspective, soothing ride.
Chezile Just Wants to Let You Know That You're Special With New EP 'Alē'
May 19, 2025
'Alē' reflects on Chezile's humble beginnings while contemplating the trappings of fame and trying to stay grounded amidst a new reality.
Lovsky's "Stay" Is Poetic, Emotive, and Vocally Stunning
November 19, 2020
San Francisco native and singer-songwriter Lovsky may be new to the pop scene, but she has quickly proven that she has a long career ahead of her.