From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
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Ahead of Debut EP, Lucia Makes Long-Awaited Return With “Wash You Clean”
September 13, 2025
It has been over a year since NYC native and indie-folk darling Lucia last released music - and to say that fans are starving would be an understatement.
![Parcels Tell Us How It Feels to be LOVED [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/parcels_by_drew_wheeler-1757964318.jpg)
Parcels Tell Us How It Feels to be LOVED [Q&A]
September 15, 2025
This Berlin-via-Aussie band is pushing the bounds of their sonic exploration on their latest record, LOVED.
Slow Joy's 'A Joy So Slow At Times I Don't Think It's Coming' Is A Stunning Debut
September 15, 2025
Blending elements of grunge, emo, and shoegaze into an emotionally rich experience, this album establishes Esteban Flores as a voice in the modern alternative scene.
NewDad Previews Their Highly Anticipated Album 'Altar' During Troubadour Headline Show
September 16, 2025
The Irish rock band has once again proven themselves to be at the forefront of the live music scene with their raw energy and captivating stage presence.
![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
![10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palette_press1-1758049807.jpg)
10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]
September 16, 2025
Birthed from a period of burnout, PRYVT feels freer and more at home than ever in "PALETTE"
Hunter Daily Takes Us Through Her EP 'Claw Marks,’ Track by Track
September 19, 2025
"After a 4.5-year relationship, letting go wasn’t clean. It was messy, desperate, and it left marks."
Emotive, Electric, Unstoppable: Michael Aldag’s ‘Crying in the Club’ EP
September 25, 2025
Long Live The ‘Freaks:’ Haute & Freddy Gear Up For Their First-Ever Headline Tour
September 22, 2025
Haute & Freddy’s haunting fourth single ‘Freaks’ is a seductive incantation for midnight abandon.
The Criticals Deliver an Electrifying and Infectious Self-Titled Debut Album
October 1, 2025
Their self-titled debut album is a burst of infectious melodies and in-your-face energy that reverberates throughout each and every one of its 13 tracks.