From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
![Leith Ross Can See the Future And We Like Their Vision for It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wywk8d-icanseethe-preview-m3-1758720184.jpg)
Leith Ross Can See the Future And We Like Their Vision for It [Q&A]
September 24, 2025
Celebrating the release of their album, 'I Can See the Future,' we got the latest from this generational writer.
![Avenoir's Debut Album, Mirage, Paints & Shatters Illusions [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/5-_a_v_e_n_o_i_r-(_c_r_e_d_i_t_a_l_e_x_m_o_h_a_m_m_e_d_@_v_e_e_s._e_d)-1758801058.jpg)
Avenoir's Debut Album, Mirage, Paints & Shatters Illusions [Q&A]
September 26, 2025
Wanting to appreciate this growing star’s album in depth, we dialed him up to learn more about his journey, the future and whats on the edge of that mirage.
Love You Later Returns With Gut-Wrenching New Single “Mouth To Mouth”
September 26, 2025
“Mouth To Mouth” is the perfect sad bop to get you through fall, leading to a more complete Love You Later project to come.
Maude Latour Sets Sail With 5 “Sugar Water” Deluxe Tracks
September 26, 2025
The new tracks expand on the album’s initial journey and complete the story by offering both insight into the original album process and hindsight on the record.
Magdalena Bay Releases Double Single "Second Sleep / Star Eyes" As An Ethereal Album Successor
October 1, 2025
These two singles aren’t just B-sides; they're a stunning reflection of a fantastical style that is uniquely theirs, giving listeners a thrilling snippet of what the group will do next.
![Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/498536019_18502694908026376_4682279680122605729_n-1759365587.jpg)
Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]
October 2, 2025
Her latest EP Through Fire is a lush and vulnerable exploration of love, betrayal, and healing.
Bb trickz Returns with Experimental New EP “lechita”
October 2, 2025
Bb trickz consistently delivers tracks that are just as risky as they are reflections of her own unique artistry – and the project’s euphemistic title “little milk” is just the beginning.
![Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a_l_t__p_r_e_s_s__p_h_o_t_o_1-1759431589.jpg)
Gatlin's Debut Album 'The Eldest Daughter' Is A Coming of Age Masterpiece [Q&A]
October 3, 2025
Gatlin took the time to join us via Zoom to talk all about The Eldest Daughter, her album release show, and returning to Florida to film the visuals for the album.
![Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/worthitpurchase-_press_photo3_by_carly_hough-1759432135.jpg)
Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]
October 3, 2025
The duo joined us from LA via Zoom to talk about their upcoming self-titled album, playing live shows, and cringy 2008 YouTube videos.
Searows Returns With the Haunting "Dearly Missed," Announces ' Death in the Business of Whaling' Album
October 6, 2025
"Dearly Missed" brews like a storm on the horizon.