From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
Between Ascent and Vertigo: Astral Bakers’ “Vertical Life”
October 16, 2025
Paris-based quartet Astral Bakers open the next chapter in their story with their second album, Vertical Life, a striking affirmation of the band’s evolving identity.
Bassvictim Explore a New Side of Themselves in Debut Album 'Forever'
November 6, 2025
From the haunting sounds of witch house to the energetic beats of electroclash, Bassvictim embarks on an exhilirating digital joyride.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
Alice Phoebe Lou Returns to Her Roots on Album, Oblivion
October 24, 2025
Alice Phoebe Lou’s sixth album, Oblivion, reaches past the unrelenting noise of modern life.
Eleni Drake's Album 'Chuck' Faces the Inevitability of Endings
October 31, 2025
British-Greek singer Eleni Drake decided to face this complexity head on in her new album.
![Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samy_sharif__self_care-1762205468.JPEG)
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.
![10 Questions With RIVER on Her Latest Single "I Am Cancer" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/river-i-am-cancer-1762375609.png)
10 Questions With RIVER on Her Latest Single "I Am Cancer" [Q&A]
November 5, 2025
"I believe that when we’re honest about our fears and insecurities, they can’t weigh us down."
Nikki Kent Casts a Siren Spell in Debut Single "My Kisses In Threes xxx"
November 6, 2025
“My Kisses In Threes xxx” quietly establishes Kent as the “it” girl indie grunge has been longing for.
Pretty Jane Wants You To Kiss Your Friends
November 7, 2025
Finishing out their EP, "Do You Want Me Around," is an indie rock catharsis of relationship confusion.