From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
Karnaval Blues Effortlessly Blends Heartbreak and Synths in "You Come With The Rain"
April 26, 2019
His soulful vocals are intertwined with lush synths, reverbs, and tasteful beat drops which are signature for the British producer.
Take A Trip Into BENEE's Dream World in "Glitter" Visual
September 18, 2019
By this point, we're all obsessed with the indie-pop hot-shot BENEE.
"Self!" Is Isaia Huron Hitting His Creative Stride
March 19, 2021
Isaia Huron is finally back with a new single titled "Self!"
BEL's "Cold Brew" Is For Anyone Who Has Ever Felt the Pain of Being Ghosted
June 9, 2023
"It’s a song about trying to be the ‘chill girl’ and trying to act totally unfazed even though I was actually really hurt.”
Clairo's "Closer to You" Is an Anesthetic for Growing Pains
June 28, 2019
While Clairo's earlier work evokes the starry-eyed daydreams of a teen with a long road ahead, "Closer to You" feels like we've opened a door into the more shadowy recesses of the singer's mind.
Huron John Is Up to Something in 'Apocalypse Wow, Vol. 1'
February 13, 2020
In this saturated space, it is refreshing to see something this wickedly confident.
Omar Apollo's "Friends" Inspire a Tenderhearted Ballad Ahead of Forthcoming EP
April 4, 2019
The praise never ends for this first-generation Mexican-American singer.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
![Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boy-willows-bangs_1632158509.jpg)
Boy Willows Finds Spiritual and Physical Healing on 'BANGS' [Q&A]
September 18, 2021
"Landon from a year ago would give anything to talk to Landon right now."
Meet Macey, Aotearoa’s most real and relatable up and coming artist.
December 12, 2023
Fan of artists like Sam Fender, 1975, Wolf Alice, Her's