From the Site
![REI AMI Is the Saddest, Baddest Bitch [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rei-ami-ones-to-watch-7_1575487465.jpeg)
REI AMI Is the Saddest, Baddest Bitch [Q&A]
December 4, 2019
Co-signed by FINNEAS, REI AMI is an artist who revels in defying any and all expectations.
![Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-ones-to-watch-12_1575320447.jpg)
Yoke Lore Gives Us a Peek at the Man Behind the Banjo [Tour Diary]
December 2, 2019
Yoke Lore takes us backstage of his most recent tour in these behind-the-scenes photos.
LAUNDRY DAY Shines Bright in 'LIGHT UP SHOES 2'
December 2, 2019
Inspired by BROCKHAMPTON, the high school collective is bending the rules of hip-hop and anti-pop.
Meet Huron John, the Artist Creating a Technicolor World
November 29, 2019
Huron John is capturing your own personal nostalgia.
Anna Sofia Gets Roped Into Socializing in "No Fun" Video
November 27, 2019
An introvert's anthem.
Blossoms Go Straight for the Heartstrings in "The Keeper" Visual
November 26, 2019
Shot entirely on Super 8 film, Blossoms' new video has us asking who is our "keeper?"
![No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/no-joy-ones-to-watch_1574880274.jpeg)
No Joy Is Going Through Their Radiohead 'Kid A' Phase [Q&A]
November 26, 2019
"It can be so easy to just keep making the same thing you do all of the time..." No Joy is striving for something different.
![Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riker-lynch-and-the-beachcombs-ones-to-watch_1574793940.jpg)
Riker and The Beachcombers Escape to Sea in "She Just Wants to Be Famous" Video [Premiere]
November 26, 2019
"Tropical islands, the beach, good vibes, fun music, rum, and tequila." Riker and The Beachcombers have it all.
Ginger Root Goes Back to School in Darling "B4" Visual
November 21, 2019
For all the kids who wanted to be in an "Indie Band" when they grew up.
![Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mills-ones-to-watch_1574266969.jpg)
Mills. Charts a Path to Never Doubting Your Dreams in "Crowns" Video [Premiere]
November 20, 2019
"Crowns" is an ode to the past as much as it is a gift to your future self.
Jimi Somewhere Welcomes the Next Chapter of His Life in the Ethereal "Baby from Atlanta"
March 2, 2023
"Baby from Atlanta" arrives as the first single from the artist's forthcoming EP, 'The Sailor.'
LIA LIA Embarks on a Battle For Her Identity in 'Angst'
November 14, 2023
"'Angst' is my big fuck you to anxiety, depression and sickness."
Ginger Root Announces 'SHINBANGUMI' Album, Shares New Single “No Problems”
May 22, 2024
"I'm coming out of the last four years of writing, touring, and living as a different person; SHINBANGUMI is a platform to showcase my new self."
Sierra Spirit Wears Her Heart on Her Sleeve in "bleed you," Announces Debut EP 'coin toss'
August 14, 2024
“Have you ever loved someone to the point that it scares you?"
Let Night Tapes' "loner" Soundtrack All Your Waking Dreams
February 5, 2024
"Loner" is the new self-indulgent indie coming-of-age anthem we all needed.
Ethel Cain's 'Perverts' Is a Challenging Portrait of a Haunted Artist
January 13, 2025
'Perverts' is heartbreaking, raw, and unapologetic.
Dirtsa Offers Global Perspective on "Sic Parvis Magna"
February 5, 2021
Dirtsa is continually evolving and her new single "Sic Parvis Magna" is her best yet.
Carly Rose's Reign As Indie Pop Queen Begins With "twentyone"
July 8, 2020
In her new single "twentyone," Carly Rose gives us a wake up call we've been putting off for far too long.
beabadoobee and Clairo Create the Perfect Starry-Eyed Duo in "Glue Song"
April 20, 2023
The soundtrack to every hopeless romantic’s indie love story just got a whole lot sweeter.
![Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marius-ones-to-watch-2.jpg)
Norwegian Producer Marius Unveils Hypnotic Single & Trippy Visualizer, "Breeze" [PREMIERE]
March 21, 2019
Rising producer and multi-instrumentalist Marius is equal parts offbeat, outlandish and mesmerizing.