From the Site

Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
Author:
Jazmin Kylene

Who Is Salty?
April 3, 2025
With her signature blend of bold melodies and feel-good anthems, Salty is carving out her own space in pop music—one confidence-boosting song at a time.
Author:
Connect by Live Nation
Meet Royce Fisherman, the Next Gen Artist From Hawai’i Making Waves
December 26, 2024
We sit down with Royce to talk about his musical journey, the influence of Hawai‘i on his artistry, and his recommendations for must-visit spots.
Author:
Ali Wu

Meet 8RO8, the Local Boy Bringing the Talents of Hawai’i to the World
September 6, 2024
8RO8 is renowned for his innovative take on Hawaiian Reggae classics and seamlessly blending genres to craft a signature sound all his own.
Author:
Ali Wu

Meet KATSEYE, the Global Girl Group Making a "Debut" For the History Books
July 15, 2024
It’s safe to say that KATSEYE’s debut has been polished, model, perfect, even.
Author:
Riley Noland

Meet Liana Flores, Bossa-Pop's Latest Flower in Full Bloom
June 11, 2024
Only three singles into her debut album, Flores has already charmed us into loving her ethereal world.
Author:
Abby Kenna

Romy Mars, Daughter of Sofia Coppola, Is Music's Newest Indie Pop Darling
May 22, 2024
Daughter of filmmaker Sofia Coppola and Phoenix frontman Thomas Mars, Romy Mars' 'Stuck Up' is an exciting introduction to the promising new voice.
Author:
Abby Kenna
Glixen's "lust" Is a Sonic Sandstorm of Raw Emotion
May 1, 2024
"lust" breathes like heavy, humid air, wet with distortion and ion-laden vocals.
Author:
DJ Connor

Shaya Zamora Is a Star in the Making With “Pretty Little Devil”
April 22, 2024
For those who have yet to discover Shaya Zamora, now is the perfect time to tune in.
Author:
Carter Fife

Meet ILLIT, the K-Pop Making Their Dreamlike Debut With 'SUPER REAL ME'
April 2, 2024
ILLIT takes a lighter approach to K-pop, blending lo-fi, dream pop, and lighter EDM influences to infectious effect.
Author:
Laura Reyes
![Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/moontower-ones-to-watch_1558552696.jpg)
Moontower Takes Us On a Psychedelic Rescue Mission in "Season 1: The Ballad of William Hollywood" [NEW ARTIST DISCOVERY]
May 22, 2019
Moontower is a band as unusual as its grooves are infectious.
Author:
Brady Moses

yungatita Kicks Off the Year With a Healthy Dose of Slacker Pop in 'Shoelace & A Knot'
January 10, 2024
The debut album from yungatita serves as an impressive introduction to the the East LA band.
Author:
Alessandra Rincon

mercury Surrenders to the Unknown in "woolgathering"
December 4, 2023
“It’s my reminder to be calm and try to have a sound mind during times of uncertainty."
Author:
Abby Kenna

Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Author:
Kelly Itatani
![Introducing Arlo Parks, A Sagacious Voice for a Broken Generation [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Arlo-parks-ones-to-watch-3 _1560979411.jpeg)
Introducing Arlo Parks, A Sagacious Voice for a Broken Generation [NEW ARTIST DISCOVERY]
June 19, 2019
Carefully crafted with tidbits of real life details and poetic liberties, Parks is able to capture personal moments while tapping into our overarching shared human experience.
Author:
Jessica Thomas
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
Author:
Maxamillion Polo
![Devon Gilfillian Breathes New Life Into Soul and R&B [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/devon-gilfillian-ones-to-watch-4.jpg)
Devon Gilfillian Breathes New Life Into Soul and R&B [NEW ARTIST DISCOVERY]
April 12, 2019
The funky, R&B-based artist tops drum-heavy tracks with layers of his raw vocals to create soulful sensations that speak to his life experience.
Author:
Anna Scholfield

Meet Kanii, the Artist Whose ‘Exiit’ EP Sets Up a Grand Entrance For His Dance-Inducing Breakout Success
June 28, 2023
At only 17, Kanii has achieved what many artists spend lifetimes chasing.
Author:
DJ Connor

Jackson August Teams Up With Childhood Friend Yoshi T For New Single "ITS OVER"
September 21, 2023
"I feel like I'm trying to build an actual revolution with these shows and this music."
Author:
Alessandra Rincon

Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
Author:
Bianca Brown