From the Site
SYTË Search For Love in Cinematic Visual For "Where Did the Love Go"
May 4, 2022
SYTË is looking to change the landscape of modern pop music
![There Is Only One Netta [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/netta-ones-to-watch-1_1651598903.jpg)
There Is Only One Netta [Q&A]
May 3, 2022
The Israel breakout star stays unapologetically true to her weird and clumsy self.
Holly Humberstone Navigates the Pitfalls of Catching Feelings For a Friend in "Sleep Tight"
May 3, 2022
"This song takes me back to that time of what felt like no consequences and impending heartbreak."
Lexi Jayde Comes Back to Herself in "self sabotage"
May 2, 2022
"self sabotage" is an anthemic reminder that healing is not a linear process.
awfultune's 'eden' Is an Exercise in Healing and Finding Your Self-Worth
April 29, 2022
"I wanted to give listeners a genuine look into my heart."
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
THE BLSSM Crafts Their Own Vision For Pop With 'Pure Energy'
April 29, 2022
"This is what pop music sounds like to me. This is what I wanted to make."
anees Never Fails to Wears His Heart On Sleeve
April 28, 2022
anees is the very embodiment of sonic sunshine.
Take a Trip Towards Self-Realization With beabadoobee's 'See You Soon'
April 27, 2022
"I want it to sound like a breath of fresh air, like a realization of some sort."
Peter McPoland Finds Himself Again in the Embrace of 'News at 9'
April 27, 2022
"If I am myself again, it is because of this song."
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg)
Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
May 16, 2019
LEISURE personifies three fundamental elements: groove, melody, and vibe.