From the Site
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
The Sky's the Limit in Arden Jones' "parachute"
December 4, 2023
“It’s full throttle the whole time and is meant to be blasted with the volume high.
OSTON's "WTF u want." Is a Glitch Pop Anthem For the Situationship Era
March 19, 2024
At its core, “WTF u want.” is a smash.
Chloe Lilac's "Sawed Off Shotgun" Is a Killer Re-Introduction to Her Alt-Pop Prowess
May 29, 2024
Her first release in two years, Lilac is back and here to rock.
![Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/broken-back-ones-to-watch-2.jpg)
Broken Back Debuts Delightfully Sunny Acoustic Video for "Young Love" [PREMIERE]
March 8, 2019
Just the dose of sunshine we needed this morning.
Huron John & Lonely God Are Now In "Control"
July 8, 2020
Aaron Taos's buzzy tune "Control" just got a lively Vitamin C shot from Huron John and Lonely God.
tiny deaths Looks Into the Corrupt World of Fame in "the Jump"
October 15, 2020
Los Angeles dream pop artist tiny deaths has something she wants to ask in her latest single "The Jump."
Noah Jack Paves His Own Path on "ANGST"
March 25, 2021
The newest artist to pave his own path in hyperpop is the Pennsylvania native, Noah Jack.
James the Seventh Gives a Sonic Form to Her Desire For Catharsis in "Just Let Me Cry"
April 11, 2023
Anger, rage, and downright desperation fuel a haunting plea for unrestrained emotion.
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Bess Atwell Bridges the Gap Between Artist and Audience With "Release Myself"
February 20, 2024
With a steadfast commitment to growth and vulnerability, it's no wonder Bess Atwell captivates us more with each new song
David Kushner Sets Out on a Grand Sonic Odyssey in Debut Album 'The Dichotomy'
September 5, 2024
'The Dichotomy' is an extensive study of opposing ideals—light and darkness, good and evil, righteousness and sin, physical and spiritual, pleasure and pain.