From the Site
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
![BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bizzy-out-loud-id-never-tell-you-1690566574.jpg)
BIZZY Dances Around Love and Heartbreak in Two New Singles [Q&A]
July 28, 2023
"It’s not always just rainbows and butterflies—sometimes it’s really really hard and scary."
Matilda Lyn Paints an Aching Portrait of Coming of Age in 'A Bowl of Unripe Fruit'
November 6, 2023
'A Bowl of Unripe Fruit' is an introspective project, displaying a level of vulnerability not easily conjured in your typical debut EP.
![Debbii Dawson and The Magical Duality of 'How To Be Human' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/debbii-_dawson-interview-how-to-be-human-1720028260.jpg)
Debbii Dawson and The Magical Duality of 'How To Be Human' [Q&A]
July 3, 2024
"As a first-generation American, it was only natural for me to exist in multiple worlds, I don’t know any other way."
Nadine Shines on "My Way"
August 24, 2020
If you haven't heard the voice of Nadine before, you're destined to get hooked on the effortless beauty it carries in her debut pop song, "My Way".
Florence Arman Picks Up the Pieces of Heartbreak in “Good Girls”
June 1, 2023
“Good Girls” is a song that took years to come together, a yarn unraveling from a horrible relationship.
Tate McRae Takes Us on an Entrancing Joyride in “Sports car”
January 29, 2025
“Sports car” is catchy, sultry, and oh-so-sexy.
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
![Phangs Is Searching For the Beauty in Everything [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/phangs-i-love-everything_1631725145.jpeg)
Phangs Is Searching For the Beauty in Everything [Q&A]
September 15, 2021
"Even in the worst times. Even in a pandemic. Even with wild politics. You can find beauty."
Baby Queen Doesn't Shy Away From the Chaos and Confusion of Her 'Quarter Life Crisis'
November 14, 2023
A student of artists like Taylor Swift and The 1975, Baby Queen has no problem placing her deepest insecurities and toxic habits at the forefront of her music.
![Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c06260-1724883980.jpg)
Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]
August 28, 2024
HEXED has a lifespan rich with love, betrayal, and the full spectrum of emotions between, soundtracked by lilting pop sensibilities.