From the Site
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
![Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/royls-ones-to-watch_1564670484.jpg)
Rà˜YLS Prove Loyal with New Single, "Choose To Believe" [PREMIERE]
August 1, 2019
Ones To Watch is honored to premiere the second single from burgeoning pop band, Rà˜YLS.
Adam Pastel Returns on the Dreamlike "WISH FOR"
April 28, 2021
"WISH FOR" is a song made for white boy summer.
Remi Wolf Attempts a Series of Pop Acrobatics in 'Big Ideas' and Flawlessly Sticks the Landing
July 18, 2024
"I wrote these songs about love, lust, anger, fantasies, harsh realities, vices, low lows, and high highs."
girlpuppy Peers Through Daydreams of the Past in "Windows"
January 8, 2025
The Atlanta-based artist continues her sentimental indie rock catalogue, accompanied by a wistful music video.
![Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-sean-interview-1738346522.jpeg)
Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]
January 31, 2025
Rejuvenating, primordial, an existential explosion for your senses...
Vincint Lights Up Top That Track's Celebrating Black Music Series
August 17, 2020
This week, rising pop artist Vincint joins Top That Track for a hilarious episode.
girli's 'why am i like this??' Is a Moment of Pop-Laden Self-Discovery
May 12, 2023
girli is finally writing the music she's always wanted to release.
Daniel Seavey Finds the Joy in Starting Again in 'Second Wind'
March 12, 2025
"'Second Wind' is about a boy desperately clinging on to his youth while life is trying to force him to grow up."
myKeL's Sound Can't Be Pinned Down on "i don't see a thing"
January 29, 2021
Miami-based artist myKeL pulls influences from a variety of places but applies these influences in a way unique to himself.
Ella Isaacson's "Out of My Head" Is an Ambitious Pop Stunner
August 26, 2021
Ella's latest single is very likely to get stuck in your head.