From the Site
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
SEB Delivers an Irresistible Double Offering with "sugarhoneyiceicetea" and "moving on"
May 3, 2023
SEB continues to challenge himself and evolve with each and every record.
Daya is Burning Toward Stardom With Demise
June 30, 2025
The rising star took the time to answer all our burning questions about the new single, feeling confident in your skin, and Webkinz.
Maggie Andrew Releases Sweet & Sour Suave-Pop EP 'DAY JOB'
June 21, 2024
'DAY JOB' is a near album filled to the brink with suave pop eclectic goodness.
![Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/master-peace-save-me-1723495710.jpg)
Master Peace Looks For Salvation in the Dark and Sleazy "Save Me" [Q&A]
August 12, 2024
"Master Peace aka Peace Okezie is a singer from Surrey that makes some of the best indie pop / sleaze music of our generation."
Loyal Lobos Dances the Night Away in "Summer En París," Announces 'Loba Vol. 2'
October 8, 2024
"Summer En París" is an addictive pop-dance track touched with the nostalgia and bubbliness of disco.
Clara Le Bouar Pens an Ode to Platonic Love in "Silver"
February 17, 2025
"'Silver' is more than just a song - it's a love letter to my best friend, written during one of the hardest times in her life."
BETWEEN FRIENDS Romanticize Everything in Sophomore Album “WOW!”
August 7, 2025
If you’re looking for electro-pop that pushes ideas forward and celebrates the simple moments in life, prepare to be WOWed by BETWEEN FRIENDS’ transformative sophomore record.
Bensbeendead. Blossoms on 'GARDENING'
October 26, 2020
Bensbeendead. has debuted his first EP entitled 'GARDENING.'
Yeek Gets Cash Money and Us in Our Feels With "$$$$"
July 28, 2023
“$$$$” doesn’t stray far from Yeek’s signature ability to marry pop and moody R&B.
Allison Ponthier Crafts a Lighthearted Tale of Imposter Syndrome and Obsession in "Skin"
March 11, 2024
It’s entertaining, it’s lighthearted, it’s silly, it’s sapphic. It's everything and more.