From the Site
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
Who Is Jessie Murph?
April 7, 2022
Meet the Gen Z tour de force proving everyone that told her no wrong.
![Embracing The Wrong Side of 25 with Grace Davies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-davies-scaled_copy-1752542328.png)
Embracing The Wrong Side of 25 with Grace Davies [Q&A]
July 14, 2025
We sat down with this fiery singer for a deep dive on the album, good curry in London, and the beautiful aftermath of a mid-20s crisis.
Julia Fox Makes Iconic Pop Debut With Bewitching "Down The Drain"
May 6, 2024
The queen of reinvention does it again.
Mimi Webb Dances the Pain Away in "Erase You"
August 7, 2024
"Erase You" is a carefree, triumphant breakup anthem.
Nessa Barrett Pens a Tender Love Letter in "LOVE LOOKS PRETTY ON YOU"
February 3, 2025
The single is like a valentine come to life.
Salty brings Confidence, Energy and Pop Perfection
April 3, 2025
Salty brings Confidence, Energy & Pop Perfection, and is Sydney's newest pop artist
“The Great Traitor” Is No Windows’ Sonic Coming-of-Age Capsule
May 9, 2025
Blending emotional depth with sophisticated soundscapes, the EP shares the duo’s poignant journey to adulthood.
PinkPantheress Delivers a Technicolor Pop Joyride in 'Fancy That'
May 10, 2025
“This tape marks a huge milestone for me as an artist.”
Gatlin Teases Debut Album with Latest Single “Jesus Christ and Country Clubs”
July 17, 2025
Gatlin is continuing to reflect on her time growing up queer in the South in her latest single “Jesus Christ and Country Clubs.”
Step Into Mollie Elizabeth's Time Machine in "Until We Meet Again"
May 25, 2025
Analogue, phone cords wrapped between your fingers, film cameras flashing... everything about Mollie Elizabeth harkens back to an era almost all of us weren’t alive to experience.
Ally Evenson Bares Her Most Taboo Thoughts In New Single “The Line”
July 21, 2025
The Detroit-raised, Los Angeles-based singer-songwriter has a history of pushing boundaries in her previous work, and this track is no different.