From the Site
Sub Urban Enlists BENEE For the Ominous "Uh Oh," Announces Debut Album 'Hive'
April 22, 2022
The artist's haunting vision for pop never fails to hit its target.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
bülow Signals For a More Fluid Form of Intimacy in 'Booty Call'
April 18, 2022
<i>Booty Call</i> is a delicate project that tackles some weighty material.
![WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/WIIGZ-1280x720-2_1650307519.jpg)
WIIGZ on Embracing Confidence, TikTok, and Their Close Friendship [Q&A]
April 18, 2022
Meet the Australian pop duo with an infectious sound and boundless charisma.
KiNG MALA Evokes the Electrifying Magnetism of a "cult leader"
April 15, 2022
"I decided that instead of being sad I was just gonna be delusionally confident."
Sip on BETWEEN FRIENDS' "orange juice" Ahead of Newly Announced 'cutie' EP
April 15, 2022
With a new EP on the way and set to perform their first-ever live show, 2022 is looking to be BETWEEN FRIENDS' year.
Gracie Abrams Grapples With Self-Growth in "Block Me Out"
April 11, 2022
Even amid the busiest season of her career, Abrams still manages to find time to carve out a tender moment of vulnerability.
![Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/role-model-interview-rx_1649691815.png)
Role Model's 'Rx' Is Just What the Doctor Ordered [Q&A]
April 11, 2022
On his long-awaited debut album, the rising star comes face to face with sex, religion, love, and deeply personal realizations.
![Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maude-latour-interview_1649867777.png)
Maude Latour Is the Artist Helping Us Embrace Love in All Its Forms [Q&A]
April 8, 2022
Romantic love. Platonic love. Love for New York. Maude Latour is soundtracking every way it means to feel love.
Omar Apollo Cements His Star Power With 'Ivory'
April 8, 2022
<i>Ivory</i> is a humble wink at anyone who dared to doubt the inevitable star.
jxdn Pens an Ode to His Late Best Friend in "Elevated Heartbreak"
June 13, 2023
"elevated heartbreak" is arguably the most vulnerable we've seen jxdn to date.
88rising's Pop Star NIKI Previews Her Forthcoming Album With 'wanna take this downtown?' EP
May 20, 2019
"[The EP] truly expanded my own definition of not only who I am but also who I can be as an artist and that really, there are no rules."
MAY-A Tells Her Queer Coming-of-Age Story in "Apricots" Video
October 20, 2020
Sydney-based singer, MAY-A, retells the story of discovering her queerness with her latest single and music video "Apricots."
![KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kim-care-4-u_1622482787.jpg)
KIM! Is the 14-Year-Old Indonesian Rising Star You Need on Your Radar [Premiere + Q&A]
May 31, 2021
And we have the first look at her new music video for "Care 4 U."
Saweetie and GALXARA Grab Back in "Sway With Me"
February 3, 2020
Saweetie and GALXARA deliver a Latin-infused feminist anthem for the ages.
Ava Max Crushes Societal Norms With Latest Pop Smash, "So Am I"
March 7, 2019
"'So Am I' is about loving yourself, being different, being an outcast and not fitting in the format that society wants to put us in - just celebrating what really makes you different."
Sofia Valdés Infuses New Energy Into Alt-Pop With "Handful of Water"
October 23, 2020
Sofia Valdés is a Panamanian singer-songwriter casually after our hearts.
Deaton Chris Anthony Dances to the Beat of His Own Drum in 'BO Y'
November 20, 2019
BO Y is a wicked fast-paced, crisp '80s synth club kid's dream.
brakence Revisits 'punk2' With the Electrifying "sauceintherough"
July 1, 2020
Listening to brakence is nothing short of an adrenaline rush.
Cuco's "Aura" Is a Hypnotic Bilingual Love Letter
July 11, 2022
"Aura" captures the magic of a love so powerful that it simply can’t be expressed in a single language.