From the Site
UMI Explores The Human Experience on Double Single & Album Announcement
July 29, 2025
Rising star, UMI, continues to show her talent as one of the best new young R&B singer-songwriters.
Maggie Lindemann's "one of the ones" Is an Infectious Sonic Departure
July 28, 2025
"This song is about the tension between craving connection and pushing people away."
sombr Brings Addison Rae to the Dance Floor in "12 to 12" Music Video
July 28, 2025
"12 to 12" transports you to a time when club is church and dance is prayer.
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Jazzie Young Welcomes the Uncertainty of New Love in Latest Single “It Could Be Good”
July 25, 2025
Young is known for her open, narrative lyrics, and “It Could Be Good” is no exception.
Audrey Hobert Goes Out With “Wet Hair” to Announce Highly Anticipated Debut Album
July 25, 2025
The 26 year old rising star got her start in songwriting through the vessel of Gracie Abrams, her longtime friend and fellow confessional lyricist, and has now announced that her debut album Who’s The Clown? will be out on August 15th.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.
![Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0039177295_10-1753290166.jpg)
Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]
July 23, 2025
On her third album, I Swear To You, the listener is throttled into a collision of sultry gems that feel bespoke for moody escapades.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
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Welcome to the End: Maren Morris’s New Single Backs LGBTQ+ Youth
July 21, 2025
Between dropping her new album Dreamsicle and releasing the hypnotic single “Welcome to the End,” Morris is inviting us into a world that feels as fresh as a sorbet at golden hour.
Ally Evenson Bares Her Most Taboo Thoughts In New Single “The Line”
July 21, 2025
The Detroit-raised, Los Angeles-based singer-songwriter has a history of pushing boundaries in her previous work, and this track is no different.
![Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BLANKS-never-have-i-ever_1631204447.jpg)
Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]
September 9, 2021
As Blanks barrels forward with a reckless, charming abandon, it feels nigh impossible to resist his palpable euphoria.
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Clinton Kane Is Tired of Looking and Hurting For Love in "BITTERSWEET"
October 16, 2023
"It's sort of depressing because it's about giving up on looking for love. I've always been a romantic since I was a kid."
d4vd and Kali Uchis Pen a Breathtaking Love Letter in "Crashing"
March 4, 2025
"Crashing" is an outpouring of desire, an ode to the kind of connection that defies both time and sense.
New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Tate McRae Cements Her Global Pop Takeover With 'THINK LATER'
December 11, 2023
'THINK LATER' crystallizes a lifetime of personal transformation.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch.jpg)
Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]
April 16, 2019
Girl Wilde has asserted herself as an anti-genre artist with inspiration from the pop-punk, grunge sounds of Alanis Morissette and Paramore.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.