From the Site
UMI Explores The Human Experience on Double Single & Album Announcement
July 29, 2025
Rising star, UMI, continues to show her talent as one of the best new young R&B singer-songwriters.
Maggie Lindemann's "one of the ones" Is an Infectious Sonic Departure
July 28, 2025
"This song is about the tension between craving connection and pushing people away."
sombr Brings Addison Rae to the Dance Floor in "12 to 12" Music Video
July 28, 2025
"12 to 12" transports you to a time when club is church and dance is prayer.
-1753459324.jpg)
Jazzie Young Welcomes the Uncertainty of New Love in Latest Single “It Could Be Good”
July 25, 2025
Young is known for her open, narrative lyrics, and “It Could Be Good” is no exception.
Audrey Hobert Goes Out With “Wet Hair” to Announce Highly Anticipated Debut Album
July 25, 2025
The 26 year old rising star got her start in songwriting through the vessel of Gracie Abrams, her longtime friend and fellow confessional lyricist, and has now announced that her debut album Who’s The Clown? will be out on August 15th.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.
![Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0039177295_10-1753290166.jpg)
Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]
July 23, 2025
On her third album, I Swear To You, the listener is throttled into a collision of sultry gems that feel bespoke for moody escapades.
-1753234879.jpg)
Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
-1753133824.png)
Welcome to the End: Maren Morris’s New Single Backs LGBTQ+ Youth
July 21, 2025
Between dropping her new album Dreamsicle and releasing the hypnotic single “Welcome to the End,” Morris is inviting us into a world that feels as fresh as a sorbet at golden hour.
Ally Evenson Bares Her Most Taboo Thoughts In New Single “The Line”
July 21, 2025
The Detroit-raised, Los Angeles-based singer-songwriter has a history of pushing boundaries in her previous work, and this track is no different.
flowerkid Bares His Soul on "It's Happening Again"
June 30, 2021
flowerkid presents a vision of mainstream pop as sonic group therapy.
Honeycraft and Tim Atlas Take a Dreamlike Approach to Detachment in "Inside"
May 3, 2019
The effortlessly dreamy project of Catherine Rose Smith, the up-and-coming artist makes music in the vein of her self-described "dream disco."
![Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/boon-somebody-else_1631027981.JPG)
Boon Acknowledges the Error of His Ways With "Somebody Else" [Premiere]
September 7, 2021
"I love the irony of having an anthem about being a horrible person."
![Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-sands-ones-to-watch-2_1563299432.png)
Make the First Move With Harrison Sands' "Open Doors" [PREMIERE]
July 16, 2019
"It really is a plea for the woman to take charge, and remove any and all doubt from the situation, because consent is sexy, and a topic that many men could use a lesson in."
![Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Lomboy-Ones-To-Watch-Smaller_1568832373.jpg)
Lomboy Meets Her Match in "Like Me" Visual [PREMIERE]
September 18, 2019
If you're looking for something super unique to vibe out to this week, look no further.
Still Woozy Takes Us on a Tour of His Mind in "BS"
September 16, 2020
In "BS," the self-produced artist gives us an exclusive a tour of his innermost thoughts and worries.
georgee Finds Salvation In Solitude in “Tell Me”
June 22, 2022
“tell me” is a jazzy love letter to lost romance and the healing power of isolation.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lostboycrow-ones-to-watch-thumbnail_1566239323.jpg)
Lostboycrow Embodies Dreamy Summer Days with Live "Orange Juice" Video [PREMIERE]
August 19, 2019
+ Make sure to check out Lostboycrow this fall on tour with flor, presented by Ones to Watch.
THE BLOSSOM Celebrates Their Insecurities in "SHAPESHIFTER"
March 9, 2021
"'Shapeshifter' is a reminder I'm not worthless and neither are you."