From the Site
UMI Explores The Human Experience on Double Single & Album Announcement
July 29, 2025
Rising star, UMI, continues to show her talent as one of the best new young R&B singer-songwriters.
Maggie Lindemann's "one of the ones" Is an Infectious Sonic Departure
July 28, 2025
"This song is about the tension between craving connection and pushing people away."
sombr Brings Addison Rae to the Dance Floor in "12 to 12" Music Video
July 28, 2025
"12 to 12" transports you to a time when club is church and dance is prayer.
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Jazzie Young Welcomes the Uncertainty of New Love in Latest Single “It Could Be Good”
July 25, 2025
Young is known for her open, narrative lyrics, and “It Could Be Good” is no exception.
Audrey Hobert Goes Out With “Wet Hair” to Announce Highly Anticipated Debut Album
July 25, 2025
The 26 year old rising star got her start in songwriting through the vessel of Gracie Abrams, her longtime friend and fellow confessional lyricist, and has now announced that her debut album Who’s The Clown? will be out on August 15th.
Jessie Murph Reclaims Her Story in the Daring 'Sex Hysteria'
July 23, 2025
'Sex Hysteria' is a journey, a transformation of personal pain into cathartic, powerful music.
![Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/0039177295_10-1753290166.jpg)
Georgie Sweet's Album 'I Swear To You' Infuses Hope Into Growing Up [Q&A]
July 23, 2025
On her third album, I Swear To You, the listener is throttled into a collision of sultry gems that feel bespoke for moody escapades.
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Ally Salort Embraces Emotional Detours on Coming-of-Age EP Change of Plans
July 23, 2025
Ally Salort’s new EP, Change of Plans, offers a fresh, emotionally charged take on love, self-reflection, and resilience.
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Welcome to the End: Maren Morris’s New Single Backs LGBTQ+ Youth
July 21, 2025
Between dropping her new album Dreamsicle and releasing the hypnotic single “Welcome to the End,” Morris is inviting us into a world that feels as fresh as a sorbet at golden hour.
Ally Evenson Bares Her Most Taboo Thoughts In New Single “The Line”
July 21, 2025
The Detroit-raised, Los Angeles-based singer-songwriter has a history of pushing boundaries in her previous work, and this track is no different.
Addison Rae Escapes Into a Dream in “Headphones On”
April 19, 2025
“Headphones On” is a complete sonic and visual feat.
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
flowerovlove Casts Us Under Love's All-Consuming Spell in 'ache in my tooth'
October 17, 2024
'ache in my tooth' bows to the cheeky roots of unhinged desire.
![Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/syd_taylor,_general2-_zhenya_minaeva-1750877869.jpg)
Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]
June 25, 2025
We were lucky enough to chat with Syd about her album, her journey since going solo, and how she used her music as a method of self-discovery.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
BETWEEN FRIENDS Return to Their DIY Roots in the Technicolor 'garage sale'
April 17, 2024
The duo's short but sweet EP calls back to their DIY roots with a noted maturity.
![Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4_i8_a6411@sandrajamphoto_copy-1749591348.jpg)
Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]
June 10, 2025
We chatted with the rising star about her American debut at Pride before her set, which attracted a crowd of excited festival-goers prepared to get “Wet & Wild” and dance the day away.
Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"
July 16, 2021
"All in My Head" moves forward with inimitable, effortless pacing.
Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.