From the Site
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
NOT THE MAIN CHARACTERS Bottle Up Their Tears on the Iridescent "evian"
November 10, 2021
Whoever said less is more has clearly never listened to NOT THE MAIN CHARACTERS.
Amber Ryann Flexes Her True, Authentic Self on "Been High"
November 5, 2021
"The song is about having confidence in yourself and not having any need to prove anything to anyone else."
Who Is Noa Kirel?
November 4, 2021
Meet Noa Kirel, the Israeli pop star looking to make a global splash.
![Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-interview_1636041503.jpg)
Sally Boy Finds the Truth in the Lies We Tell Ourselves [Q&A]
November 4, 2021
"What truly makes me continue to love music and art is how much there is that I still have to learn."
Janna Jamison Invites You to Let Go on Debut EP 'The Pulling My Clothes'
November 4, 2021
<i>The Pulling My Clothes</i> reflects a songwriter and performer with wisdom beyond her years.
Who Is ROLE MODEL?
November 3, 2021
Meet ROLE MODEL, the artist whose music is rooted in deeply intimate connection.
Christian Leave Basks in the Beauty of Life on 'Days Like Lost Dogs'
November 3, 2021
"I don't know where I'm going but I know who I am!"
Mark Ambor Makes For Good "Company"
November 3, 2021
"The idea is simple: life is better with each other."
Maggie Lindemann Is a Future Pop-Punk Icon and "She Knows It"
November 1, 2021
Lindemann is emerging as one of pop-punk's most subversive forces.
Rex Orange County Grapples With Fame and Loss in 'Pony'
October 28, 2019
'Pony' may as well be a diary, albeit one of the best-soundtracked diary entries we have heard all year.
![Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alix-page-old-news-interview_1643388191.png)
Alix Page Pens a Moving First Chapter With Debut EP 'Old News' [Q&A]
January 28, 2022
Page's music is a therapeutic escape, both deeply personal and universally relatable.
2hollis and nate sib Kick Off an Electrifying 2025 With "afraid"
January 30, 2025
2025 belongs to 2hollis.
boy pablo and Jimi Somewhere's "Never Cared" Captures a Special Moment
June 28, 2019
boy pablo + Jimi Somewhere + a toy Casio keyboard + a radiant guitar = "Never Cared," an organic summer track full of floating synth sounds and passionate vocals.
Lennon Stella Lays the Blueprint For a Budding Pop Icon in 'Three. Two. One.'
April 27, 2020
Rarely does pop feel so effortless and grand.
Chapell Roan Documents 'The Rise and Fall of a Midwest Princess' in Stunning Debut Album
September 25, 2023
''The Rise and Fall of a Midwest Princess' is a whirling accumulation of years of hard work, the fear of failure, and pure passion.
Mallory Merk Reminds Us of the Important Distinction Between Being Lonely and Alone
February 24, 2020
Sometimes it is better to be alone than to be around people who make you feel lonely.
Welcome Whose Rules, The Next Psychedelic Pop Wonder
June 30, 2020
Today we embark on a surreal venture down the rabbit hole with the birth of Whose Rules - a psychedelic pop artist project created by an experienced producer, vocalist, and multi-instrumentalist.
Doja Cat Shoots For the Moon on "Planet Her"
June 25, 2021
Doja Cat proves that "the sky's the limit" doesn't apply to everybody.
Em Beihold Wants You to Be Able to Sing-Along to Her Pensive Diary Entries
March 1, 2022
If Beihold knows how to do one thing, it's pull on our heartstrings.