From the Site
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
Deb Never's "Disassociate" Is a Haunting Reflection on the Past Year
June 14, 2021
In her latest single, Never muses on substance abuse, growing older, and the fear of fading into nothingness.
Slayyyter's 'Troubled Paradise' Is Pop at Its Most Uninhibited
June 11, 2021
In her euphoric debut album, Slayyyter holds absolutely nothing back.
Lyn Lapid Pens a Modern Day Situationship Story in 'to love in the 21st century'
June 23, 2023
Lapid lends her soft-spoken pop poise to a tale of what the search for love looks like for Gen Z.
PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
10 Questions With Cameron Philip
May 20, 2022
Celebrate the release of Philip's latest single "Yellow" by getting to know the artist behind the craft.
![Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-ones-to-watch-2.jpeg)
Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]
April 25, 2019
"It's a feel good love song and you can really play it everywhere."
Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Jump Straight Into SG Lewis' & Ruel's Fire with "Flames"
May 10, 2019
SG Lewis' electronic stylings + Ruel's steamy vocals = "Flames"
![Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch-9_1558377269.jpg)
Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]
May 20, 2019
"I would describe my sound as 'an escape into your truth.'"
![Milq's "Summer Again" Transports You Directly to the 80′s [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milq-otw_1591052389.jpg)
Milq's "Summer Again" Transports You Directly to the 80′s [Premiere]
June 1, 2020
"Summer Again" is a song straight out of an 80's summer romance film.
![Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rosie-darling-golden-age-1660320051.jpg)
Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]
August 12, 2022
Darling's sophomore effort keeps her emotions at the forefront as she navigates the isolation of a two-year pandemic.