From the Site
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
EMELINE Expects Nothing Less Than "flowers & sex"
June 22, 2021
"What can I say, flowers and sex are a girl's best friend."
Ambar Lucid Wants You to 'Get Lost in the Music'
June 21, 2021
Lucid's latest arrives as a cosmic escape from the humdrum monotony of any passing moment.
Griff's 'One Foot in Front of the Other' Is an Emotional and Sonic Triumph
June 21, 2021
This feels like not just an introduction to Griff but a testament to the mainstream appeal of the rapidly rising UK star.
Serena Isioma's "HUH?" Is an Unapologetic Celebration of Identity
June 21, 2021
"HUH?" is a perfectly-timed celebration from an artist who is never afraid to reinvent themselves.
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Jean Dawson's "DUMMY" Video Is a Fever Dream You Won't Want to Wake From
June 15, 2021
Jean Dawson simply does not miss.
BETWEEN FRIENDS Take Hold of the Aux Cord on 'i like when you shine!'
June 14, 2021
<i>i like when you shine!</i> is everything a mixtape should be and more.
A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
![Jake Wesley Rogers - "Jacob from the Bible" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jake-wesley-rogers-ones-to-watch-2.jpeg)
Jake Wesley Rogers - "Jacob from the Bible" [Live + Interview] | All Eyes On
May 1, 2019
There is a heavenly aura surrounding the sonic meditations and musings of Jake Wesley Rogers.
![The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-fame-tragedy-ones-to-watch_1570746441.jpeg)
The Wombats' Matthew Murphy on Picasso, "Black Mirror," and Solo Project, Love Fame Tragedy [Q&A]
October 10, 2019
"I just feel like happiness and sadness are really conducive to creativity, but happiness even more..."
Ava Max Is Feeling the Halloween Spirit in "Freaking Me Out" Video
October 31, 2019
All hail the new queen of Halloween ðŸ'»
Julia Wolf Puts the Shy Girls First on Debut EP 'Girls in Purgatory'
October 7, 2021
On her debut EP, Julia lays the foundation for an extremely relatable pop breakthrough.
awfultune's 'eden' Is an Exercise in Healing and Finding Your Self-Worth
April 29, 2022
"I wanted to give listeners a genuine look into my heart."
Frost Children's 'SPEED RUN' Is an Omnivorous Look at Music's Bold, Unafraid Future
April 17, 2023
'SPEED RUN,' and by proxy Frost Children, are the future of hyperpop and whatever comes next.
Tai Verdes Brings Our Dreams to Life in “Sandman”
June 27, 2023
Verdes makes our dreams come true in his latest single.
PIAO Pens an Ode to Childhood Pets and Missed Chances in “pagingbubu”
September 13, 2024
“'pagingbubu' is for your childhood dog in the sky, the critters in pet shops, and for all the lost time and missed opportunities..."
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.