From the Site
BENEE Transforms Existential Dread Into a Delightful Pop Stunner
December 6, 2024
"Animal" is an undeniable and unpredictable pop banger served with a side of existential dread.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Levent Geiger Searches For Vaildation in "Love Me"
December 5, 2024
Levent remains one of the most promising voices in modern pop.
![ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/orkid-where-flowers-grow-1733346871.jpeg)
ORKID Plants an Indie-Pop Garden in 'Where Flowers Grow' [Track By Track]
December 4, 2024
ORKID’s voice basks in the type of warmth that crackles like old vinyl, melts chills, and wraps you in a hug as you sing along.
ADÉLA Shares Her Own Pop Star Story in "SUPERSCAR"
December 3, 2024
"SUPERSCAR" draws from the rising star's personal life to show that all that glitters isn't gold.
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BoyWithUke Unveils a Soul-Stirring Finale With His New Album, ‘Burnout’
November 23, 2024
The compilation of songs acts as a bridge to Charley Yang and the very real and personal themes he is now prepared to reveal.
![Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lia_pappas_kemps2-1732240766.jpg)
Lia Pappas-Kemps Captivates Us With Her EP "Gleam" [Q&A]
November 22, 2024
Her new sound is an elegant evolution, crossing genres but remaining tender and real.
Mimi Webb Closes the Door on Heartache with ‘One Eye Open’
November 22, 2024
“One Eye Open” is the beginning of a newfound self-love and independence.
GALE Searches For Clarity On Latest Single "Por Si Las Dudas" Featuring LAGOS
November 20, 2024
The heartfelt track explores the inner conflict of seeking closure and questioning decisions even as love lingers.
Don't Be Fooled by Polly Money's Earworm Pop Innocence in "i'm not proud"
November 20, 2024
Self described “lesbian overlord," Polly Money turns shame into the catchiest pop mastery.
Olivia Dean Falls Effortlessly in Love on “Touching Toes”
November 19, 2024
Toeing the line between cliché and sincere, Dean strips back her loving feelings to their simplest form.
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Ella Thompson Warmly Welcomes You Into Her Album with "There's A Fire, Yet to Burn"
November 19, 2024
Named after the iconic Ella Fitzgerald, it’s no surprise that Ella Thompson’s music sounds like a blast from the past.
Grace Gardner and buffchick Have a Confession to Make in “Big Picture”
November 18, 2024
“Big Picture” sounds like a diary entry—cathartic and incredibly honest.
![Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1731625829.png)
Natalie Jane Reveals Her Stomachache Cure & Love for Drama [Q&A]
November 17, 2024
Looking to learn more about the dark pop artist captivating us all? Read on to get the scoop.
Rose Gray Debuts a Mind-Bending Number With Her New Single, “Wet & Wild”
November 16, 2024
Inspired by a buzzing night across NYC’s lively Soho streets, “Wet & Wild” oozes the kind of mind-bending acid house sounds that invigorate the body into motion.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
IDER Demands Bodily Autonomy in Indie Pop Anthem "Know How It Hurts"
November 16, 2024
The duo’s earnest voices accompanied by a driving beat turns a doomsday anthem into an anthem of hope and change.
Rachel Prancer is Going Anywhere But "backwards" on Captivating New Single
November 15, 2024
Prancer has a way with words and a vulnerability that allows listeners to feel a little less alone as they navigate all the complexities life throws at them.
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Jacqui's "Mmm!" Captures Both Ends of her Self-Described "Two-faced" Sound
November 15, 2024
Convulsing between banter, rap and sweet singing, Jacqui creates a funky, post-academic dreamscape of pop.
Zoe Ko Laughs In The Face Of Misogyny On New Single "Lucky"
November 14, 2024
The native New Yorker continues to highlight the female experience on her latest alt-rock-tinged single and explores themes of authenticity and empowerment.
Brenn! Unleashes His Folk-Pop Sincerity in "Days on End"
November 14, 2024
At only 20 years old, one can only imagine what the future has in store for this rising folk-pop star.
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Meet BoyWithUke, the Mysterious DIY Artist Racking Up Streams in the Millions
November 10, 2021
Just who is BoyWithUke?
Meet SNOW WIFE, the "AMERICAN HORROR SHOW" We Can't Turn Away From
August 16, 2023
SNOW WIFE is all anyone’s talking about, and for good reason.
beabadoobee Eloquently Moves Forward in “the way things go”
July 19, 2023
"the way things go" is decorated with satin ribbons, prim and proper ballerinas, fresh florals, and all things Sandy Liang.
Ethel Cain Reckons With Love, Violence, and Religion in Debut Album 'Preacher's Daughter'
May 13, 2022
Cain's debut is emotionally shuddering, producing a crater-deep impact that commands your attention.
Alexander 23 Reminds Us We're Not Alone With "IDK You Yet"
April 10, 2020
Alexander 23 tackles the complex emotions many of us are dealing with in isolation.
Meet Laufey, the Gen Z Artist Making Us Fall in Love With Jazz All Over Again
October 13, 2021
Laufey's sublime take on jazz is the perfect soundtrack to your crisp, chill fall days.
Chappell Roan's "Casual" Is a Stirring Pop Stunner That's Hard Not to Get Hooked On
November 1, 2022
"Casual" serves as yet another indicator of Roan's inevitable rise to stardom.
mazie's "dumb dumb" Is a Surreal Pop Song Inspired By the Capitol Insurrection
July 8, 2021
"dumb dumb" is a deceptively idyllic pop diversion that speaks to a much larger, pressing issue.
EMELINE Rediscovers Herself in the Irresistible "cinderella's dead"
April 1, 2022
"It's the killing of old patterns and rejoice in the freedom of what life can be."
Ashe Reflects on a Messy Divorce in the Magnificent "Moral Of The Story"
February 14, 2019
"You can think you're in love/ When you're really just in pain."
Underscores Is a Hyperpop Legend in the Making
March 10, 2022
"The ultimate goal is to turn people off, then win them back."
Genevieve Stokes Longs For a Change of Seasons in "Habits"
August 15, 2022
“Habits” invites us into a mercurial world of teenage growing pains.
Bella Poarch Opens Up About Her Sexual Assault on Sub Urban Collab "Inferno"
August 13, 2021
"This is something I haven't been ready to share with you just yet... But I'm ready now."
Chappell Roan Is Unapologetically "HOT TO GO!"
August 14, 2023
"HOT TO GO!" is a snapshot of the rising star’s past and present lives
Gracie Abrams' "21" Is a Deeply Intimate and Beautiful Reflection
February 20, 2020
An artist like Abrams comes around once in a blue moon
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Surfaces Is Quite Possibly the Most Optimistic & Eclectic Indie-Pop Duo To Date
August 26, 2019
Now that Surfaces has two impressive, self-produced albums and a sold-out nationwide tour under their belt, there's no denying that this carefree duo will succeed.
Bruno Major and FINNEAS Explore the Intricacies of Soulmates in "The Most Beautiful Thing"
May 4, 2020
"a love letter to the soulmate I've never met."
Malcolm Todd Dives Into the Emotional Rollercoaster of Love and Heartbreak in "Chest Pain"
December 10, 2024
"It's about that bittersweet feeling of losing someone who still lingers in your heart."
Who Is TOMORROW X TOGETHER?
August 17, 2022
Meet the K-pop group who made history at this year's Lollapalooza.
Red Leather Paints a Haunting Picture of LA in "The Only Time It Rains In Hollywood"
June 1, 2022
Meet Red Leather, the artist bridging the pain of Americana with the decaying glamor of Hollywood.
![Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ethan-bortnick-interview-prom_1651252899.JPG)
Meet Ethan Bortnick, the Artist TikTok Is Calling "Beethoven Meets Billie Eilish" [Q&A]
April 29, 2022
Following a breakout single, Bortnick muses on growing up while the world stands still.
Meet Juliet Ivy, the Artist Putting A Gen Z Twist On Tradition
October 25, 2023
Ivy's effervescent music serves as a brutally honest satire of innocence.
Reneé Rapp’s “Snow Angel” is a Hauntingly Beautiful, Healing Ballad
June 12, 2023
Rapp cements herself as an artist able to weather the seasons and turn adversity into art.
Ryan Beatty Attempts to Answer the Unanswerable in 'Calico'
April 28, 2023
Calico is a transformative step for the visionary singer-songwriter.