From the Site
NIKI Opens the Book on 'Moonchild' With "Switchblade"
April 6, 2020
"Switchblade" is the first chapter of a pop-R&B fairytale.
The Aces Write a Breakup Letter to "Lost Angeles"
April 6, 2020
"Lost Angeles" is equal parts love note and breakup letter.
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
Ant Saunders Is Stepping Out of His 'BUBBLE'
April 3, 2020
Saunders follows viral breakout success with a debut EP that is entirely his own.
Sycco Is an Infectious Dose of Sonic Sunshine
April 3, 2020
Sycco is pulling us out of this springtime-sadness, let her do the same for you.
Tate McRae and Audrey Mika Affirm SAYGRACE's Hunch That "Boys Ain't Shit"
April 3, 2020
Is your man leaving you on read even though being on our phones is the only thing left to do?
The Driver Era Balance Vulnerability and Euphoria in New Double Release
April 2, 2020
The Driver Era regularly balance classic anthemic prowess and heartfelt vulnerability with flawless ease.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Alec Wigdahl Is Cutting Through the Noise
April 1, 2020
Wigdahl is evolving alongside the pop genre itself.
![Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/raissa-interview-ones-to-watch_1585672588.jpeg)
Raissa Is the DIY Artist With Dreams of Doing it All [Q&A]
March 31, 2020
Raissa is finding inspiration in Lady Gaga's theatrical stage presence and Joni Mitchell's sincere lyricism.
Dava Proves Herself with "ASOS"
July 17, 2020
Mesmerizing and trippy is the best way to describe Dava.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
King Princess' "Cheap Queen" Has the Makings of 2019′s Pride Month Anthem
May 31, 2019
This is simply the beginning of King Princess' impact.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
![Jake Wesley Rogers Finds Magic in the Mundane [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-interview_1642115224.jpg)
Jake Wesley Rogers Finds Magic in the Mundane [Q&A]
January 13, 2022
"You still have to eat after Elton John tells you he likes your music. You still have to pay your bills."
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.