From the Site
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Donna Missal's "Hurt By You" Is Not Your Typical Break-Up Song
January 29, 2020
"You don't have to be hurt by change."
We Are Head Over Heels for Joesef's "Sad Boy" Music
January 29, 2020
Joesef's music is birthed from the wretched gloom that comes the morning after a night of "getting pissed with friends."
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
Emei Dives Into the Pitfalls of Young Adult Failings in "Irresponsible"
May 31, 2023
Emei, just like us, is still trying to figure out this whole "adult" thing.
![Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fiji-blue-reasons-you-should-care-interview_1620675647.jpg)
Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]
May 10, 2021
"There's so many reasons you should care. It's right there in the title."
EMELINE Delivers an Irresistible Sex Positive Anthem With "Strut"
August 19, 2022
“I don’t do the walk of shame — I strut.”
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
![For FINNEAS, Everything Has Changed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/finneas-interview-ones-to-watch-2_1572984857.jpg)
For FINNEAS, Everything Has Changed [Q&A]
November 5, 2019
FINNEAS on writing about heartbreak in spite of being in love, his and Billie's astronomical rise to fame, and the one constant in his life.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
![Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/download-1.jpg)
Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]
April 19, 2019
A talent such as Juto's won't remain hidden behind anonymity for long.