From the Site
Who Is Tate McRae?
January 30, 2020
16-year-old Tate McRae is poised to be pop's next big thing.
Donna Missal's "Hurt By You" Is Not Your Typical Break-Up Song
January 29, 2020
"You don't have to be hurt by change."
We Are Head Over Heels for Joesef's "Sad Boy" Music
January 29, 2020
Joesef's music is birthed from the wretched gloom that comes the morning after a night of "getting pissed with friends."
Zico's "Any song" Is Our Latest TikTok-Fueled Obsession
January 28, 2020
#AnySongChallenge
Pop Prodigy Tate McRae Shares Her Coming-of-Age Story in 'all the things i never said'
January 28, 2020
The trials and tribulations of coming-of-age have never sounded this good.
iyla Replaces Feelings With a Crown in "Tattoo Tears"
January 25, 2020
"Tattoo Tears" dominates as a sophisticated resignation of feelings.
Alaina Castillo Wants You to Treat Every Day Like Its "valentine's day"
January 24, 2020
Castillo reminds us that "valentine's day" is not just about February 14.
Zachary Knowles' "ghost" Is a 21st Century Ode to Vanishing Relationships
January 24, 2020
A song for anyone who has ever been ghosted.
Mae Muller Is No Man's "Therapist"
January 24, 2020
"We are not here to teach men how to behave, we are not their mothers, or their therapists..."
Vistas Has the Cure for Any "Sucker" in Love
January 23, 2020
"At times, everyone can do daft things when they've fallen for someone."
JESSIA Reflects in New Anthem “Moved Around You”
April 6, 2025
JESSIA pulls you into the track's raw, emotional gravity using her signature blend of blunt honesty and addictive pop melodies.
Miso Extra Brings POP to Life in Debut Album “Earcandy” (Q&A)
May 19, 2025
For fans of bubblegum pop rejoice, we’ve found a new obsession for your listening pleasure.
The Beaches Navigate Heartbreak in New Single “Touch Myself”
June 27, 2025
Everyone’s favorite girl group, The Beaches, have done it yet again with their latest single, “Touch Myself,” an extremely candid take on a breakup.
KATSEYE Delivers a Collection of 'BEAUTIFUL CHAOS'
July 4, 2025
With 'BEAUTIFUL CHAOS,' KATSEYE redefines itself as a fearless, boundary-pushing group.
renforshort Takes Us Through ‘a girl's experience,’ Track by Track
June 16, 2025
‘a girls experience’ traces an alternative pop course through feelings of nostalgia, desperate crushes, and coming of age.
![P1Harmony Release Cheeky 8th Mini Album 'Duh!' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/،ع_p1_h_8_t_h_m_i_n_i__d__a_l_l1-1747694177.jpg)
P1Harmony Release Cheeky 8th Mini Album 'Duh!' [Q&A]
May 20, 2025
Ones To Watch had the opportunity to chat with the group about their artistic growth, recent tours, and other creative endeavors, and what they hope fans will take away from their music.
![Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/our_new_album,“_left_behind”,_is_o_u_t_n_o_w_on_a_l_l_platforms_feels_so_unreal_and_good_to_finally_sh-1754612413.jpg)
Meet The Spins, the Unhinged but Self-Assured Jersey Band [Q&A]
August 8, 2025
Their album, 'Left Behind,' showcases the dynamic of true friends enjoying their creative journey.
Nate Sib's "keep it up" Positions Him as Pop Music's Next Great Disruptor
April 29, 2025
"keep it up" combines the energy of underground dance music with Sib's predilection for alternative pop experimentation.
![Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c_f4357-1747176879.png)
Luvcat Reflects on Debut LA Show and the Release of Fan Favorite “Lipstick” [Q+A]
May 14, 2025
U.K. breakthrough artist Luvcat has landed in the U.S., bringing her raw, romantic energy to her growing cult-fanbase.
Sophia Stel Raises a Subtle Middle Finger to Social Media Influencer-ism in Her Latest Single
August 6, 2025
The artist’s new track “All My Friends are Models” evokes a sense of comfort in solitude, laying the introspective foundation for her upcoming EP, How To Win at Solitaire.