From the Site
Royal & the Serpent Introduces Herself to 2020 With "MMXX"
January 13, 2020
As the new decade begins, Royal & the Serpent is declaring 2020 her best year yet.
Winona Oak Paints a Portrait of Ethereal Melancholy in 'Closure'
January 10, 2020
In the succinct span of six tracks, Oak demonstrates her undeniable promise.
Conan Gray Shows Off a Softer Side in "The Story"
January 10, 2020
Ahead of his debut album, Gray gets sentimental and personal.
Isaac Dunbar Stans Lady Gaga in a Haunting Cover of "Princess Die"
January 9, 2020
Dunbar stans Gaga, and in turn, we stan Dunbar.
The Ivy Is Crafting Riveting Retro Hits With Deep Oklahoma Ties
January 9, 2020
The Ivy is setting the stage to be the next LANY.
Welcome to the Transfixing World of sophie meiers
January 9, 2020
meiers is the Internet's best-kept secret. At least for now.
Amindi and Kari Faux's "Love Em Leave Em" Is the Decade's First Anthem for Ladies
January 9, 2020
Heed the advice of Amindi and Kari Faux. Chase a bag, not a man.
Tate Tucker Is Reinvigorating a New Generation of Pop-Rap
January 7, 2020
Tucker is creating music as breezy as the place he calls home.
Sam Tompkins Is England's Most Promising and Versatile New Act
January 7, 2020
Tompkins blends the sensibility of UK pop with the honest flow of its underground stars.
Nina Nesbitt and Gabrielle Aplin Rediscover Themselves in "Miss You 2"
January 6, 2020
"Miss U 2" is a self-addressed letter written in the hopes of rediscovering long lost dreams, desires, and goals
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.