From the Site
Ava Max Delivers a Fan-Favorite Bop in "Salt"
December 12, 2019
Long live our pop princess Ava Max ðŸ''
Alec Benjamin's "Mind Is A Prison" Is an Impossible Escape
December 12, 2019
Our favorite narrator graces us with his most vulnerable sonic story to date.
![Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/juke-ross-ones-to-watch-4_1576087200.jpg)
Juke Ross Takes Us Behind the Scenes of His Sold-Out Show in "Drifting Apart" Video [Premiere]
December 11, 2019
"'Drifting Apart' is a song about me having to leave home for the first time and really not knowing how to."
Cub Sport Finds Love Under Neon Lights in "Hearts in Halves"
December 10, 2019
Cub Sport is embarking into brand new territory.
Ant Saunders Continues to Win Over Our Hearts With His "Yellow Hearts" Video
December 10, 2019
Saunders' takes us back to where his viral hit all began.
phem's "Sorry Mama" Will Have You Confessing Your Sins
December 10, 2019
phem enlists Machine Gun Kelly for a perfectly-scored confessional.
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.
Elley Duhé's Latest Single Is a Force of "Nature"
December 9, 2019
Produced by Jon Bellion and Ojivolta, Duhé's latest single may just be her most intoxicating to date.
Chelsea Cutler's "I Was In Heaven" Is a Remedy for Heartbreak
December 6, 2019
"As much as love is a part of the human condition, so is heartbreak."
Tate McRae Continues Her Pop Takeover With "stupid"
December 6, 2019
2020 belongs to McRae.
Emei Dives Into the Pitfalls of Young Adult Failings in "Irresponsible"
May 31, 2023
Emei, just like us, is still trying to figure out this whole "adult" thing.
![Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fiji-blue-reasons-you-should-care-interview_1620675647.jpg)
Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]
May 10, 2021
"There's so many reasons you should care. It's right there in the title."
EMELINE Delivers an Irresistible Sex Positive Anthem With "Strut"
August 19, 2022
“I don’t do the walk of shame — I strut.”
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
![For FINNEAS, Everything Has Changed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/finneas-interview-ones-to-watch-2_1572984857.jpg)
For FINNEAS, Everything Has Changed [Q&A]
November 5, 2019
FINNEAS on writing about heartbreak in spite of being in love, his and Billie's astronomical rise to fame, and the one constant in his life.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
![Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/download-1.jpg)
Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]
April 19, 2019
A talent such as Juto's won't remain hidden behind anonymity for long.