From the Site
![Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayoni-ones-to-watch_1574266363.jpeg)
Ayoni Sets the Ultimate Mood in "Rap Songs" Video [Premiere]
November 20, 2019
Ayoni's latest music video emanates a mystic energy.
![Ali Barter on Letting Go of Perfection [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ali-barter-ones-to-watch_1574200799.jpg)
Ali Barter on Letting Go of Perfection [Q&A]
November 19, 2019
"It's less like we have to hit a quota and more like people are getting bored of just seeing four dudes in a band."
John K Is the Sonic Personification of an Eternal Summer
November 19, 2019
As we approach winter, John K's music is arriving at just the right time.
![Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blood-cultures-ones-to-watch_1574190777.jpg)
Blood Cultures Deals With Identity in 'Broadcasting' [Q&A]
November 19, 2019
"Music is that unquantifiable consciousness in the meat puppet."
Lewis Capaldi Reflects in "Before You Go," His Most Personal Tune to Date
November 19, 2019
Capaldi has come a long way since playing shows at pubs.
Elohim Blows Us Away With 'Reimagined: Live at Hollywood Forever'
November 19, 2019
Whoever said that true beauty cannot be captured has obviously never listened to Elohim's 'Reimagined: Live at Hollywood Forever.'
Lana Del Rey Brings Out Matt Maeson to Perform "Hallucinogenics"
November 18, 2019
The collaboration we never knew we so desperately needed.
'It Was A Sad Fucking Summer' for Olivia O'Brien
November 18, 2019
O'Brien's new micro-mixtape has us wrapped up in an oversized infinity scarf of our feels.
Cailin Russo Is Letting a Toxic Relationship "Fade" Away
November 18, 2019
Russo's latest single feels like a tight hug from a close friend after a long day.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
![Jeremy Zucker on the Pre-Apocalyptic Beauty of 'love is not dying' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jeremy-zucker-love-is-not-dying-interview_1587153446.JPG)
Jeremy Zucker on the Pre-Apocalyptic Beauty of 'love is not dying' [Q&A]
April 17, 2020
"It's like looking into the sky and watching a life-ending meteor rush towards you."
Conan Gray's "Jigsaw" Is an Honest and Heartbreaking Diary Entry
January 24, 2022
"By the end of it all it I ended up looking in the mirror and barely recognizing my rearranged and twisted reflection."
ADÉLA Shares Her Own Pop Star Story in "SUPERSCAR"
December 3, 2024
"SUPERSCAR" draws from the rising star's personal life to show that all that glitters isn't gold.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
ericdoa Is Living His Best Life on "sad4whattt"
January 31, 2022
With a Euphoria co-sign under his belt, ericdoa has little to be sad about.
A R I Z O N A & Avicii Magnify the Importance of Mental Health In "Hold The Line"
June 6, 2019
"We didn't learn until after Avicii's passing that this song had made its way into Tim's hands and really resonated with him."
![For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/holly-humberstone-interview-2_1636737005.png)
For Holly Humberstone, Baring Her Heart and Soul Comes Naturally [Q&A]
November 11, 2021
"I don't think I'll ever feel like I've written my best song. It's a blessing and a curse."
Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Charlotte Lawrence Comes to Terms With Heartbreak in "Slow Motion"
July 24, 2020
"Slow Motion" is an ethereal waltz of heartbreak, lingering feelings, and eventual acceptance.
![ASTN Wants You to Know 'You're Almost There' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/astn-youre-almost-there-interview_1648228206.jpeg)
ASTN Wants You to Know 'You're Almost There' [Q&A]
March 25, 2022
"No matter how sideways your love life may seem, it's important to know that there's someone out there for you."