From the Site
The Band CAMINO Doesn't Have to 'tryhard' to Be the Best Alternative Rock Band in Town
August 23, 2019
"The entire reason we're here is to create something bigger than ourselves."
Havelock Flirts With the Idea of Hedonism in "Pheromones"
August 23, 2019
There is a hypnotic ebb and flow to Havelock.
beabadoobee Weaves a Tale of Cosmic Adoration in "She Plays Bass"
August 22, 2019
beabadoobee is poised to emerge as a definitive artist of her generation.
FINNEAS Provides a Moment of "Shelter" Ahead of His Debut EP & Fall Tour
August 22, 2019
Much like a fine wine, FINNEAS and "Shelter" has ripened with age.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/michi-ones-to-watch_1566504687.jpg)
Michi Shares Her Knack for Tasteful Indie-Pop in Bubbly "Still Feel U" [PREMIERE + Q&A]
August 22, 2019
"'Still Feel U' is a summer night embodiment of escaping a funk and rediscovering a lust for self-appreciation."
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Luna Shadows Re-Imagines "Waves" with Dance-Inducing Music Video & Remix EP
August 22, 2019
"Built into this song sonically & lyrically are competing rushes of melancholy and euphoria, overtaking one another for fleeting moments."
Mura Masa and Clairo Score Summer's End in "I Don't Think I Can Do This Again"
August 21, 2019
Nothing in the world could have prepared us for this pairing.
![Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/brennan-villines-ones-to-watch_1566325053.JPG)
Brennan Villines' Powerful Vocals Soar in Emotional Ballad, "You Never Loved You" [PREMIERE]
August 20, 2019
With a sound similar to Sam Smith, Villines' breathtaking fusion of jazz, soul, and pop elements is exactly what sets him apart from other rising artists nowadays.
Eighty Ninety Contemplates Heartbreak on "Got Your Message"
August 19, 2019
"It's about facing that reality and then also understanding that an experience or relationship like that can be meaningful, even if you know it has to end."
Cecilia Gault Shines on the Neon-Lit "Kira Kira"
March 3, 2022
Gault has landed on a sound both true to her fashionable upbringing and more confident self.
Juliet Ivy Heals Her Inner Child in "4 foot 2," Announces Sophomore EP 'tiny but scary'
June 27, 2024
"Girlhood is really present in this project—all the ever-changing, complicated, intertwined emotions of being a young girl."
COIN's 'I’m Not Afraid of Music Anymore' Signals a New Chapter of Their Artistry
September 13, 2024
'I’m Not Afraid of Music Anymore' holds a kaleidoscopic range—in genres, sounds, and confessional feelings.
![Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-miller-ones-to-watch.png)
Jake Miller Strips Down "Wait For You" to Its Beautiful Core [PREMIERE]
January 28, 2019
"When you strip a song all the way down, that's when you realize how beautiful a song can truly be."
MyKey Says Goodbye to a Toxic Relationship in "Please Don't Go"
April 6, 2020
In reality, less "Please Don't Go" and more don't let the door hit you on the way out.
Huddy Attempts to Heal After Heartbreak in "Slowly Healing"
February 24, 2023
"Slowly Healing" sees Huddy at his rawest, most vulnerable yet.
![Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baby-fuzz-ones-to-watch-2.jpeg)
Baby FuzZ Is Our New Disco Pop Obsession with "What U Gonna Do 4 Luv" [NEW ARTIST DISCOVERY]
January 29, 2019
The colorful single opens with an upbeat strumming of an electric guitar and a soulful bass that both shine throughout the entirety of the single.
Sophia Messa Relinquishes A Sugar-Coated, Toxic Love in "Ice Cream & Cigarettes"
July 2, 2020
Brazilian-American wunderkind, Sophia Messa offers a look at the darker side of a painfully-sweet first love in third single to date "Ice Cream & Cigarettes."
Ryan Wright Delivers on the Unapologetic, Cute, and Upfront "Happy Birthday"
June 17, 2021
Wright is no stranger to upfront lyrics, unapologetic callouts, and lighthearted F yous.
salem ilese Doomscrolls Her Way to a Alternative Pop Hit With "Painhub"
April 4, 2023
"Painhub" explores the dangers of digital overindulgence.